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Our Events

Our Events

Image of the Palme d'or trophy created by Chopard for the Cannes film festival
Sketch of the palme d'or

Cannes International Film Festival

In 1998, Chopard became an official partner of the Cannes International Film Festival. Synonymous with glamour, the jewelry and watchmaking Maison made its contribution to this cultural event by redesigning the Palme d'Or. Chopard also supports the film industry in Cannes with the Trophée Chopard awarded to promising young actors.
Image of model Petra Nemcova at a chopard sponsored event

Porsche Motorsport

Chopard and Porsche share the same passion for precision and high performance. The Porsche Motorsport team's comeback at the FIA World Endurance championship in 2014 with its new car, the 919 Porsche Hybrid. The Superfast collection of timepieces perfectly embodies the Porsche Motorsport team’s desire to win. Inspired by the competing cars and Porsche’s identity, the Superfast watches by Chopard are a modern tribute to the thrill of racing. Even as the official timekeeper, during each race of the FIA World Endurance Championship Chopard will be rooting for the Porsche Motorsport team.
Image of the Porsche 919 Hybrid
Image of a vintage car at the mille miglia race


The legendary Mille Miglia car race was held annually from 1927 to 1957 before being revived in 1977. It takes competitors over a distance of 1,000 miles (1,600 kilometers) through the magnificent Italian countryside from Brescia to Rome and back again. Karl-Friedrich Scheufele is passionate about classic cars and has played an active part in the race since 1988, when Chopard became one of the event's main sponsors and official timekeeper for the first time. In his words, “Lovers of fine automobiles are said to have a weakness for precious timekeepers, and vice versa. In both fields, extreme precision and sporting elegance play a capital role.”
Image of a Chopard mille miglia rose gold watch on a rubber strap placed over a leather notebook


Chopard’s official participation in this exceptional race highlights the very close link between the company and classic motor sports. The Grand Prix de Monaco Historique is an impressive retrospective of the golden age of car racing. As a tribute to the race Chopard created the Grand Prix de Monaco Historique collection—a series of exceptional chronographs. Chopard presents a new model of the popular timepiece to the winning drivers of each race, held every two years, as a tribute to the driving skills that led them each to a well-deserved victory with panache and fair play.
Image of a vintage race car at the Grand prix de monaco historique