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Design
Iconic Design
Nature guides the hand of Chopard watchmakers. The Alpine Eagle Swiss watch is a symphony of exquisite details, each one inspired by the majesty of the Alps and the Eagle.
Identity
Father and Son
Nearly 40 years ago, when Karl-Friedrich Scheufele convinced his father to produce a steel watch that would suit the sophisticated but active community of St. Moritz, an icon was born. Years ahead of its class in both form and function, the St. Moritz became the definitive sporty-chic timepiece.
Today, history has repeated itself in the most wonderful manner possible, as a generation later, father and son meet again and the Alpine Eagle is created. The modern re-invention of the St. Moritz is testament to three generations of ingenuity and expertise.
Alpine Eagle Watch A Gentlemen's Story
Karl Scheufele
The St. Moritz was the first sports watch of Chopard. It was just when my son started in the factory.
Karl-Friedrich Scheufele
I tried to convince my father in particular, to launch this watch, which was made of steel, and which would be something totally different to what we have done so far.
Karl Scheufele
Until then we only produced ladies’ and gentlemen’s watches in gold.
Karl-Friedrich Scheufele
We had a lot of challenges.
Karl Scheufele
The watch was presented in Basel in 1980. It was a success for more than 25 years.
This watch had a very special look and from afar you could identify that this is Chopard, this is St. Moritz.
Karl-Friedrich Scheufele
Alpine Eagle today, the project is very similar.
Karl-Fritz Scheufele
The story really started when I walked into the office of my father one day, I saw this watch and he told me it was a St. Moritz.
Karl-Friedrich Scheufele
It began with my son who tried to convince me to re-edit a sports watch similar to St. Moritz.
Karl-Fritz Scheufele
I think with a revamp it could really become an icon of the Maison Chopard. I brought the idea to my father. I went to my grandfather.
Karl-Friedrich Scheufele
He kept on insisting, he kept on wearing the watch. Then he convinced me to think about relaunching this St. Moritz watch, which I must admit fits very well into into its time, again, today.
Karl-Fritz Scheufele
The easy way was never really the Chopard way I'd say. It was a good challenge to bring them back to the St. Moritz and make what is now the Alpine Eagle.
Karl-Friedrich Scheufele
Working on this project is quite unique in the industry because we have 3 generations working together on one project and to see that all three of us have a passion for the watch.
The Alpine Eagle is the culmination of three generations of daring and expertise.
Movement
Certified movement
True to Karl-Friedrich Scheufele’s deep commitment to fine watchmaking, the chronometer-certified movements in the heart of Alpine Eagle luxury watches have been developed exclusively by the Maison Chopard.
SUSTAINABILITY
Responsible sourcing
When it comes to the origins of our creations, we aim to be as transparent as possible and to ensure that our high-quality materials are responsibly sourced.
PHILANTHROPIC VENTURES
Alpine Eagle Foundation
In partnering with Alpine Eagle Foundation, Chopard continues its legacy in protecting its most precious inspiration: Nature.
Meet our Artisans
Our mains d'art
Thanks to its independence and the integration of its various professions, Chopard performs all the production and assembly stages of the collection within its own watchmaking workshops, from movement to bracelet and case, as well as components.
Creations
Explore the collection
Case diameter
33 mm size
Case diameter
36 mm size
Case diameter
41 mm size
Case diameter
44 mm size
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