Since 1998, Chopard has formed a glittering duo with the Cannes International Film Festival for which it is an official partner. In addition to crafting the legendary Palme d’or and all the trophies to be distributed at the closing prize-giving ceremony, in its workshops, and adorning the stars for the traditional “Montée des Marches” ritual thanks to the magnificent Red Carpet Collection, the Maison also awards rising talents with the Trophée Chopard and organizes unforgettable annual parties. This year, Chopard is once again set to dazzle and to bring its own inimitable sparkle to the legendary Croisette.
For the past few decades, Chopard has been expressing the quintessence of glamor by creating unique styles worn by the greatest film stars. Charlize Theron, Cate Blanchett, Julianne Moore, Sharon Stone, Gwyneth Paltrow, Hilary Swank, Marion Cotillard, Léa Seydoux, Penélope Cruz, Scarlett Johansson, Lupita Nyong’o, Freida Pinto, Fan Bing Bing, Zhang Ziyi, Isabelle Huppert, Catherine Deneuve and Jane Fonda, to mention but a few, have all climbed the famous steps adorned in Chopard jewelry.
Certain images remain etched in our collective memory. Many will especially recall a resplendent Angelina Jolie wearing a yellow gown enhanced with daffodil diamonds on the red carpet in 2007. And how to forget the natural and disarming beauty of Julia Roberts, on her first appearance at Cannes in 2016, strolling around barefoot with her cleavage illuminated by a necklace set with a magnificent emerald?
Coveted by every film director on the planet, the Palme d’Or honors the best film shown at the Cannes International Film Festival each year. Redesigned in 1998 by Caroline Scheufele, it has since become a radiant symbol of a love story uniting Chopard with the most glamorous film festival in the world. In addition to the Palme d'or for the best feature film and the mini Palme for the best short film – both crafted in ethical ‘Fairmined’ certified gold – the Maison’s workshops also produce rock crystals engraved with a palm branch for all the other awards, making Chopard the artisan of all these prestigious official prizes and a catalyst in its own right of a wealth of emotions.
As the historical partner of the Cannes International Film Festival, the Maison Chopard has consistently affirmed its unconditional love of the cinema. Each year, the Trophée Chopard, created in 2001, highlights the up-and-coming generation of the international film industry and knowingly scouts out the talents of tomorrow by recognizing a young actress and a young actor poised for a successful career on the silver screen. From Audrey Tautou to Marion Cotillard, who won an Oscar in 2008 for her performance in Olivier Dahan’s La Vie en Rose; from Léa Seydoux to Adèle Exarchopoulos, the lead actresses in Blue is the Warmest Colour with whom the director Abdellatif Kechiche shared his Palme d’or in 2013 - and from with Shailene Woodley to Ezra Miller to John Boyega, actors who have triumphed both in indie movies and blockbuster productions - all these award-winners have confirmed their promise by embarking on brilliant life-changing careers.
As the Cannes Festival approaches, the Haute Joaillerie workshops of the Maison Chopard bring to life a splendid collection designed by Caroline Scheufele. An ode to femininity and beauty, these exceptional jewelry creations will adorn the greatest actresses on the red carpet, making Chopard an inescapable lodestar when it comes to glamor.
Every year since 2007, Chopard’s Co-President and Creative Director Caroline Scheufele has been designing a Haute Joaillerie collection, rising to the extraordinary challenge of releasing as many jewelry styles as the Festival has had editions. Thanks to her boundless imagination and the peerless mastery of the Chopard craftsmen, a complete collection of 72creations will be produced this year, dedicated to the red carpet appearances of the world’s greatest actresses.
LOVE, the theme of this Red Carpet Collection, celebrates love in every form. From the people around her to the animal and plant world, from art history to research and innovation, Caroline Scheufele nourishes her benevolent curiosity with each and every detail. This source of colors, materials, references and stories shines through the uniquely inventive collections of the Maison Chopard, where the human element is at the heart of creativity. It is the vivacity of this vision that has enabled Caroline Scheufele, with her intense love for life, to design a glamorous, joyful, profoundly innovative collection brimming with references.
Since 2014, the Palme d’or has been crafted with ethical Fairmined-certified 18-karat yellow gold, reflecting the Maison's responsible approach with its Journey to Sustainable Luxury. By bringing this aura of eco-responsibility to the famous award, Chopard writes a new chapter in its history, firmly asserting its determination to work on behalf of civic-minded luxury that is respectful of human beings and the environment.