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Alpine Eagle
The rebirth of a Swiss watch icon

What once was lives again. The spirit of the St. Moritz watch lives on in the Alpine Eagle. When it was the first introduced in 1980, the St. Moritz stood out for both its material classification and unique design.

1980-1986
St. Moritz

Inspired by the active lifestyles and discerning tastes of a sophisticated Alpine elite, the St. Moritz was the Maison's first sports watch, and remains a highly sought-after model to this day.

What once was lives again

Father and Son: The Alpine Eagle Swiss Watch

Much like the history of the St. Moritz , the creation of the Alpine Eagle is a story of family and the evolution of tradition from one generation to the next.

Nearly 40 years ago, when Karl-Friedrich Scheufele convinced his father to produce a steel watch that would suit the sophisticated but active community of St. Moritz, an icon was born. Years ahead of its class in both form and function, the St. Moritz became the definitive sporty-chic timepiece.

Today, history has repeated itself in the most wonderful manner possible, as a generation later, father and son meet again and the Alpine Eagle is created. The modern re-invention of the St. Moritz is testament to three generations of ingenuity and expertise.

The Alpine Eagle luxury watch collection

Alpine Eagle XL Chrono
44 mm, automatic, rose gold and ceramized titanium
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Alpine Eagle XL Chrono
44 mm, automatic, Lucent Steel™
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Alpine Eagle XL Chrono
44 mm, automatic, Lucent Steel™
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Alpine Eagle 33
33 mm, automatic, ethical rose gold, diamonds
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Alpine Eagle 33
33 mm, automatic, ethical rose gold, Lucent Steel™, diamonds
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Alpine Eagle 33
33 mm, automatic, Lucent Steel™, diamonds
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Alpine Eagle 33
33 mm, automatic, ethical rose gold, Lucent Steel™
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Alpine Eagle 36
36 mm, automatic, Lucent Steel™, diamonds
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Alpine Eagle 36
36 mm, automatic, Lucent Steel™
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Alpine Eagle 36
36 mm, automatic, Lucent Steel™, diamonds
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Sketch of an Alpine Eagle luxury watch.

Iconic Luxury Watch Design

Inspired by the design of the St. Moritz watch, the Alpine Eagle watch heralds a renaissance in artfully functional design for today's active aesthete.

Close-up view of an eagle with the Alps in the background.

What lives there is precious

In partnering with Alpine Eagle Foundation, Chopard continues its legacy in protecting its most precious inspiration: Nature.

Close-up view of the Alpine Eagle automatic watch movement, developed exclusively in-house by Chopard.

The art of a Manufacture

Designed and crafted entirely in-house by the Maison, the Alpine Eagle watch is a uniquely Chopard creation.

Close-up view of two Chopard Lucent Steel™ bars.

Chopard Lucent Steel™

Chopard Lucent Steel™ is prized for its impressive durability and unique ability to reflect light.