The Palme d’Or,
crafted by Chopard

A unique and diamond-set Palme d’Or to celebrate the
70th Anniversary of the Film Festival

The Palme d’Or is the enduring symbol of the Cannes International Film Festival. Veritable grail for every film producer on the planet, the Palme d'Or is awarded each year to the best film in the official selection.
Celebrating two anniversary this year, the Palme d’or is taking on unprecedented ethical glow that further enhances its prestige. Like stardust, diamonds sourced from a supplier certified by the Responsible Jewelry Council (RJC) sparkle on the iconic leaves surrounding its dainty stem. Shining more brightly than ever and radiating a new aura, the legendary film-making distinction will once again be the object of every desire following the prestige of the Red Carpet Collection.
As the Cannes Festival marks its 70th anniversary, Chopard is celebrating 20 years of partnership with the world’s most glamorous film event. To commemorate this double anniversary, the Swiss jeweller has created an exceptional Palme d’or. For the very first time, a cloud of diamonds adorns the precious leaf motif. With this unique gem created from ethical materials, Chopard is expressing its deep-felt attachment to the Festival, while reaffirming its commitment to sustainable luxury.

List of the five last Palme d'Or Award winners:

2016: I, Daniel Blake - Ken Loach
2015: Dheepan - Jacques Audiard
2014: Winter Sleep - Nuri Blige Ceylan
2013: Blue is the warmest colour - Adbellatif Kechiche
2012: Amour - Michael Haneke

An authentic jewelry creation

Designed in Chopard’s Geneva jewelry ateliers in 1998, the precious palm is every inch a High Jewelry creation. The tip of its branch forms a tiny heart, a nod to one of the symbols of the Maison. As if swayed by a gentle breeze, its graceful leaves appear to be frozen in time for a brief moment. Made of 118 grams of “Fairmined” certified 18-carat ethical gold, the Palme rests on a rock crystal cushion shaped like an emerald-cut diamond. This ultimate detail renders the trophy truly unique, since nature never yields two identical rock crystals. It takes the five artisans of the Geneva-based House no less than 40 hours of work to hand-craft the most coveted gem of the Festival.

A SYMBOL FOR RESPONSIBLE LUXURY

For several years, Chopard had been demonstrating its commitment to corporate responsability, placing it at the very core of its values. A member of the Responsible Jewelry Council (RJC), which plays a leading role in establishing environmental, social and ethical standards, the Maison has created in conjunction with Eco-Age founder, Livia Firth, a programme named The Journey to Sustainable Luxury. First launched in May 2013 at the 66th Cannes Festival, this broad-scale project takes the form of significant projects aimed at fostering the development of sustainable luxury. The Green Carpet Collection see also the light of the day the same year. The Swiss watchmaker-jewelry thereby undertakes to source its materials from suppliers openly justifying responsible practices on both social and environmental levels. The creation of a Palme in “Fairmined” gold and ethical diamonds bears further testimony to Chopard’s commitment to sustainable and responsible luxury.

AN EMBLEM CRAFTED BY CHOPARD SINCE 1998

It all began in 1997, when Pierre Viot, President of the Festival at the time, asked Caroline Scheufele, our Co-President and Artistic Director, to redesign the Palme d’Or. Since 1998, the prestigious trophy has been handcrafted in our Geneva workshops, as Chopard is an Official Partner of the Festival.
Caroline Scheufele recalls her first meeting with Pierre Viot: “I noticed the Palme d’Or just behind him in his office. I asked to have a closer look and seeing my keen interest, he asked if I would like to come up with a new version for him, a “makeover” of some sort. I was delighted and took on the task with great enthusiasm!The following year in 1998, when the best film in the competition was announced, the audience discovered a Palme d’Or of unprecedented beauty, symbolising the love of cinema. Caroline Scheufele decided to make the Palme d’Or lighter while giving it greater volume and depth. She emphasised the veins in the stalk and the regulation 19 leaves, appearing to have been caught in mid-motion. She also designed the stalk so that it ended in the shape of a heart, one of Chopard’s jewelry emblems. Last but not least, the golden palm rests on a crystal cushion shaped like an emerald-cut diamond.

Completely redesigned by Caroline Scheufele in 1998, this precious trophy with its delicate curves and exquisitely unfurled leaves is secured to a rock crystal cushion. The Palme d'or now crafted with ethical gold certified Fairmined symbolises the love story between Caroline Scheufele and the seventh art. This long-run collaboration revealed Chopard as the official gem-setter of the Cannes Film Festival.
Every year, the handing over of the palme d'or contributes to enhance the history of the film making industry. Chopard became an emblematic protagonist on the world’s greatest stage for that magical blend of cinema and glamour.