[MUSIC PLAYING] VOICEOVER: Once upon a time, but not so very long ago in Saint Moritz. This small village was blessed with an astounding view of the Upper Engadin Valley. Those were carefree, relaxed and flamboyant days. As the village grew, hedonists would gather here in Saint Moritz on the very top of the world, transported by their quest for sport and elegance. KARL FRIEDRICH SCHEUFELE CHOPARD CO-PRESIDENT : I had the conviction and the idea to introduce a chic and versatile sporty-looking watch for Chopard, which would fit the lifestyle of Saint Moritz. For the first time ever, we treated steel as if it were gold. It would be something totally different to what we have done so far. So it was obviously a daring move. VOICEOVER: The Saint Moritz was crafted following the American architect Louis Sullivan's legendary concept that form should follow function. The 8 polished screws that sealed the dial were thus both extremely functional and a distinctive design feature of the watch. The Saint Moritz very soon acquired worldwide renown, becoming the iconic watch of its time. [MUSIC PLAYING]
KARL SCHEUFELE CHOPARD CHAIRMAN: The St. Moritz was the first sports watch of Chopard. It was just when my son started in the factory.
KARL FRIEDRICH SCHEUFELE CHOPARD CO-PRESIDENT: I tried to convince my father in particular to launch this watch which was made of steel and which would be something totally different to what we have done so far.
KARL: Until then we produced only ladies and gentlemen's watches in gold.
KARL FRIEDRICH: We had a lot of challenges.
KARL: The watch was presented in Basel, 1980. It was a success for more that 25 years. This watch had a very special look. And from far, you could identify "this is Chopard, this is St. Moritz".
KARL FRIEDRICH: Alpine Eagle today, the project is very similar.
KARL FRITZ SCHEUFELE CHOPARD CO-PRESIDENT'S SON: The story really started when I walked into the office of my father one day. I saw this watch and he told me it was the St. Moritz.
KARL FRIEDRICH: It began with my son, who tried to convince me to re-edit a sports watch similar to the St. Moritz.
KARL FRITZ: I think with a revamp, it could really become an icon of the Maison Chopard. I brought the idea to my father. I went to my grandfather.
KARL FRIEDRICH: He kept on insisting. He kept on wearing the watch. Then he convinced me to think about relaunching this St. Moritz watch, which I must admit, fits very well into its time again today.
KARL FRITZ: The easy way was never really the Chopard way, I'd say. It was a good challenge to bring them back to the St. Moritz and make what is now the Alpine Eagle.
KARL FRIEDRICH: Working on this project is quite unique in the industry, because we have three generations working together on one project. And to see that all three of us have a passion for the watch.
Inspired by the St. Moritz design, the Alpine Eagle heralds the renaissance of an artfully functional design for today's active aesthete.