Kollektion

Happy Diamonds

Im Jahr 1976 sprühten die Ateliers des Hauses vor Energie. Die Natur wurde zu einer unerschöpflichen Inspirationsquelle und zum Vorbild für Diamanten, die die Schönheit eines Wasserfalls nachbilden. So entstand die Idee zu den „Happy Diamonds“, die an die funkelnden Tropfen lebhafter Wasserspiele erinnern. Diamanten, die glücklicher sind, weil sie frei sind.

Identität

Das Erbe der tanzenden Diamanten

Mitte der Siebzigerjahre revolutionierte Chopard die konventionelle Luxus-Uhren- und Schmuckfertigung und läutete eine Ära ein, die von der Emanzipation der Frau und der Liberalisierung der Gesellschaft geprägt war. Das Unternehmen blickt auf eine glorreiche Vergangenheit zurück, die seine Identität formte.

[Music playing]

(On-screen text : Legacy)

(Ripped paper effect on screen, revealing different photos and jewellery underneath.)

(On-screen text : Every once in a while…)


Every once in a while, an idea emerges that can change perceptions.


(Collage-like animation of various images with a car and a camera)(On-screen text : Action!)

(Animation of an astronaut with a moon as a face in outer space. A hand with a bracelet appears from the left side.)

(On-screen text : Story)


This is a story like no other.


(The hand touches the letter O in the word "story" and turns it. The image is ripped up.)


A story from the Maison Chopard.


(On-screen text : Chopard)


(The image is ripped up and jewellery items and images relating to Chopard appear.)

(On-screen text: Diamonds are happier when they are free)

(On-screen text : Happy diamonds – Geneva, Switzerland – Le petit-fils de L.U. Chopard & Cie SA)


"Happy Diamonds" is the story of an invention.


(On-screen text : The story of an invention – with a description of the manufacturing processes by which they are produced)


One that revolutionised the world of watches and jewellery.


(Various Chopard watches)


It all began in the 70s.


(On-screen text: 1970’s)


At a time of freedom, from radical change emerged pure creativity.


(Colourful splashes of paint)


As Chopard set new horizons, dreams were set free.


(Views of a snowy mountain, palm trees and blue skies, a bridge)(views of a surfing woman, a roller-skating woman)


Music rocked the world.


(View of artists of the time)


The way we live and work was transformed.

(Views of people working)


We watched films that redefined cinema.

(Views of the Hollywood sign, a crying woman watching a film)


We travelled faster than ever before.

(View of a hand on a steering wheel, view of a bridge from a car)

(View of a concord airplane)


Fashion empowered women.


(Pictures of models)


Feminism made waves with impact.


(View of women’s marches)


Inspiring women changed the world.


(View of women speaking to journalists)


Women had power.


(On-screen text : Power.)


(On-screen text : Chopard)


With Chopard, diamonds were set free.


(Animation of a hand holding a diamond on the finger tip)


A freedom embodied by Karin and Caroline.

(Photos of Karin and Caroline)


Determined to make Chopard a force to be reckoned with.


(The letter "C" of the word "Chopard")


Their elegance and authenticity infused into the creations.

(Photo of Karin wearing a glittering earring and making jewellery)


In a realm dominated by classic style, a breath of fresh air came through the Maison. With an avant-garde idea thought to be too complicated, unleashing the freedom to create, the impossible became a reality.

(On-screen text : Avant-garde)

(Different views of diamonds)

(On-screen text : Reality)


Deep in the Black Forest, sunlight glistening on a waterfall.

(Animation of a black forest, with a magnifying glass close-up showing diamonds falling)


A vision of diamonds seized by Chopard.


(On-screen text : Chopard)


A phenomenon in a watch.


(Various Chopard watches)


An innovative twist. Diamonds spinning freely, liberated from the shackles of their past.


(Diamonds dance across the image)

(The letter "C" of "Chopard" forms in a starry sky)


These diamonds are happier when they are free. An incarnation of independent women for generation after generation to be free, to be happy.


(Various photos of women wearing Chopard jewellery)

(On-screen text : Happy)

(On-screen text : Chopard)

(On-screen text : Archives / Films credit)

(On-screen text : © Rights reserved)

Nachhaltigkeit

Verantwortungsvolle Beschaffung

Bei der Entstehung unserer Kreationen zielen wir auf größtmögliche Transparenz und die Gewissheit ab, dass unsere hochwertigen Materialien verantwortungsvoll gefördert wurden.

ethisches Gold

Seit 2018 verwendet Chopard bei der Herstellung von Schmuck und Uhren ausschließlich Gold aus verantwortungsvollen Quellen und beweist damit das Engagement des Hauses für verantwortungsvollen Luxus. In Einklang mit diesem Anspruch werden die Golduhren von Chopard in Ethischem Gold gefertigt.

Die hochwertigsten Diamanten

Chopard stellt die höchsten Anforderungen an die „4C“ eines Diamanten – Cut für Schliff, Clarity für Reinheit, Colour für Farbe und Carat für das Gewicht – und bezieht alle Edelsteine von Lieferanten, die durch den Responsible Jewellery Council zertifiziert sind. Zudem haben die Handwerkskünstler des Hauses einzigartige Expertise darin, die kostbaren Steine zum Wirbeln zu bringen.

Meet our Artisans

Unsere Mains d'Art

Die Handwerkskünstler von Chopard verstehen es auf unvergleichliche Art, Diamanten zum Tanzen zu bringen. Die Idee dazu hatte Chopard 1976. Seither wirbeln die Edelsteine frei über das Zifferblatt einer Uhr – dank des Talents der „Choreographen“, die für den Tanz der Diamanten zuständig sind.