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내 위시리스트내 위시리스트
United States의 주소로 제품을 배송해 드리겠습니다. 대한민국에서 웹사이트를 살펴보고 계십니다. 위치를 업데이트하시겠습니까?
디자인
“Little diamonds do great things.”
정체성
1970년대 중반의 워치메이킹과 럭셔리 주얼리 코드를 완전히 바꾸어 놓은 쇼파드는 여성의 권리 신장과 사회적 자유화로 역사에 발자취를 남긴 시대의 변화와 함께했습니다. 쇼파드는 메종의 정체성을 구축한 영광스러운 과거에 찬사를 바칩니다.
[Music playing]
(On-screen text : Legacy)
(Ripped paper effect on screen, revealing different photos and jewellery underneath.)
(On-screen text : Every once in a while…)
Every once in a while, an idea emerges that can change perceptions.
(Collage-like animation of various images with a car and a camera)(On-screen text : Action!)
(Animation of an astronaut with a moon as a face in outer space. A hand with a bracelet appears from the left side.)
(On-screen text : Story)
This is a story like no other.
(The hand touches the letter O in the word "story" and turns it. The image is ripped up.)
A story from the Maison Chopard.
(On-screen text : Chopard)
(The image is ripped up and jewellery items and images relating to Chopard appear.)
(On-screen text: Diamonds are happier when they are free)
(On-screen text : Happy diamonds – Geneva, Switzerland – Le petit-fils de L.U. Chopard & Cie SA)
"Happy Diamonds" is the story of an invention.
(On-screen text : The story of an invention – with a description of the manufacturing processes by which they are produced)
One that revolutionised the world of watches and jewellery.
(Various Chopard watches)
It all began in the 70s.
(On-screen text: 1970’s)
At a time of freedom, from radical change emerged pure creativity.
(Colourful splashes of paint)
As Chopard set new horizons, dreams were set free.
(Views of a snowy mountain, palm trees and blue skies, a bridge)(views of a surfing woman, a roller-skating woman)
Music rocked the world.
(View of artists of the time)
The way we live and work was transformed.
(Views of people working)
We watched films that redefined cinema.
(Views of the Hollywood sign, a crying woman watching a film)
We travelled faster than ever before.
(View of a hand on a steering wheel, view of a bridge from a car)
(View of a concord airplane)
Fashion empowered women.
(Pictures of models)
Feminism made waves with impact.
(View of women’s marches)
Inspiring women changed the world.
(View of women speaking to journalists)
Women had power.
(On-screen text : Power.)
(On-screen text : Chopard)
With Chopard, diamonds were set free.
(Animation of a hand holding a diamond on the finger tip)
A freedom embodied by Karin and Caroline.
(Photos of Karin and Caroline)
Determined to make Chopard a force to be reckoned with.
(The letter "C" of the word "Chopard")
Their elegance and authenticity infused into the creations.
(Photo of Karin wearing a glittering earring and making jewellery)
In a realm dominated by classic style, a breath of fresh air came through the Maison. With an avant-garde idea thought to be too complicated, unleashing the freedom to create, the impossible became a reality.
(On-screen text : Avant-garde)
(Different views of diamonds)
(On-screen text : Reality)
Deep in the Black Forest, sunlight glistening on a waterfall.
(Animation of a black forest, with a magnifying glass close-up showing diamonds falling)
A vision of diamonds seized by Chopard.
(On-screen text : Chopard)
A phenomenon in a watch.
(Various Chopard watches)
An innovative twist. Diamonds spinning freely, liberated from the shackles of their past.
(Diamonds dance across the image)
(The letter "C" of "Chopard" forms in a starry sky)
These diamonds are happier when they are free. An incarnation of independent women for generation after generation to be free, to be happy.
(Various photos of women wearing Chopard jewellery)
(On-screen text : Happy)
(On-screen text : Chopard)
(On-screen text : Archives / Films credit)
(On-screen text : © Rights reserved)
지속가능성
쇼파드는 작품의 원산지와 관련하여 최대한 투명성을 유지하고 고품질 재료의 책임 있는 공급을 보장하고자 합니다.
아름답고 기능적이며 윤리적인 소재를 사용하여 작품을 만드는 데는 특별한 주의가 요구됩니다.
장인이 운영하거나 소규모로 운영되는 광산업체는 가족 그룹 또는 연합의 형태이되 개별적으로 일하는 전 세계 수백만 명의 남성과 여성으로 이루어져 있으며, 탐사, 채굴, 공정이라는 상대적으로 단순한 방식을 사용합니다.
1978년에 쇼파드는 이미 자체 주조 공장을 갖춘 최초의 매뉴팩처 중 하나였습니다. 이러한 독립적인 접근 방식으로 쇼파드는 작품 제작에 사용하는 골드의 원산지를 보장하고 골드 및 생산 폐기물을 직접 제련하여 사용하지 않은 재료를 재활용할 수 있습니다
쇼파드 장인들을 만나보세요
쇼파드 장인들의 특별한 노하우를 통해 다이아몬드가 아름다운 원무를 그려냅니다. 1976년 메종이 처음 선보인 무빙 다이아몬드는 이들의 움직임에 생명력을 불어넣는 쇼파드 다이아몬드 안무가의 지휘 하에 워치 다이얼에서 자유롭게 움직입니다.