Chopard

Chopard opens on New York’s legendary Fifth Avenue
A new American home with deep significance

Chopard is proud to announce the opening of its magnificent new American flagship boutique on Manhattan’s legendary Fifth Avenue. Housed in the emblematic Crown Building, between 56th and 57th Streets, with an interior inspired by New York City itself, this latest embassy for the Maison successfully combines traditional Chopard design elements with a sleek, contemporary atmosphere and the Big Apple’s proud and eclectic spirit in the perfect setting for the Maison’s exquisite watch and jewelry creations.

Sophisticated yet responsible luxury

Resulting from two years’ work by the most skilled artisans, Chopard’s new American home holds deep significance for the Maison and has the ambition to become an integral part of New York’s vibrant life. True to the Maison’s original boutique concept but transformed in the spirit of a New York townhouse, the choice of precious materials evokes sophisticated yet responsible luxury resulting in a warm and intimate environment as well as the distinctive "home away from home" atmosphere desired by the Scheufele family in all the Maison’s boutiques.

New York elegance meets European craftsmanship

Final touches include an amethyst table sparkling brightly at the heart of the Haute Joaillerie salon, while the delicate petals of Murano glass chandeliers, inspired by the magnolia trees in Central Park and specially designed by the master glassmaker Venini, pay vibrant tribute to Fifth Avenue and its surroundings.

A tribute to the city that never sleeps

Final touches include an amethyst table sparkling brightly at the heart of the Haute Joaillerie salon, while the delicate petals of Murano glass chandeliers, inspired by the magnolia trees in Central Park and specially designed by the master glassmaker Venini, pay vibrant tribute to Fifth Avenue and its surroundings.

Iconic designs and unique creations

The new boutique offers an unparalleled opportunity for visitors to discover Chopard’s iconic designs and one-of-a-kind new creations, including the legendary Happy Diamonds and Happy Hearts collections on the main floor.

The perfect setting

The Gentlemen's Club showcases models from L.U.C Haute Horlogerie to Alpine Eagle watches; while the dazzling creations imagined by Caroline Scheufele are on display in the Haute Joaillerie lounge.

Limited editions

To celebrate the opening of its new flagship boutique in New York, Chopard is introducing exceptional Haute Joaillerie, Jewelry and iconic limited edition timepieces.

Big Apple exclusive edition

The first set necklace is set with an exceptionally rare over 100-carat fancy vivid yellow diamond and the second an apple-shaped limited-edition pendant necklace inlaid with red carnelian.

Alpine Eagle in ethical 18-carat yellow gold

A new interpretation of Chopard’s sporty-chic Alpine Eagle timepiece crafted for the first time in ethical 18-carat yellow gold with a textured ‘Golden Peak’-coloured dial inspired by the beauty of Alpine scenery.

Happy Sport Fifth Avenue Ethical Rose Gold

The Happy Sport Fifth Avenue Edition jewelry watch features a generous setting of diamonds and a dancing apple crafted in ethical 18-carat rose gold, rubies, tsavorites and brown diamonds.

Happy Sport Fifth Avenue Limited Edition

New York-themed charm finds its place in a stunning 17-piece limited edition dressed in black with a DLC-coated stainless steel case and a plant-based leather strap.

Unique L.U.C Quattro Spirit Fifth Avenue Edition

An exclusive interpretation of the innovative Chopard jumping-hour timepiece pays tribute to New York’s heritage in a one-of-a-kind model in ethical 18-carat rose gold.

Visit the boutique

Chopard Boutique
730 Fifth Avenue
10019 New York

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