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Contemporary, streamlined, assertive, the new sport-chic Alpine Eagle timepiece collection is a contemporary reinterpretation of the St Moritz, the first watch created in 1980 by Karl-Friedrich Scheufele, today co-president of the Chopard house. Designed and developed by him, the collection welcomes this year the Alpine Eagle XL Chrono, a 44-mm flyback integrated chronograph inspired by the imperious strength of the majestic eagle.
The choice of a Happy Hearts jewellery creation is that of a Big-Hearted woman, an everyday heroine who sees in the commitments of the Maison Chopard an echo of her own generosity.
Through a series of original short films, Chopard has for the very first time decided to offer a behind-the-scenes look at its Watch and Jewellery Workshops in order to train the spotlight firmly on its Artisans.
If Chopard is a big-hearted Maison, this is because it has forged a deeply inclusive and sustainable vision of luxury, in time and space. Since July 2018, Chopard has been using 100% ethical gold in the production of all its watches and jewellery.