Purpose | Type of Personal Data collected | Grounds for the collection | Retention period |
Sending you invitations to events and communications about Chopard by post | Information about your identity, civil status and contact information | Chopard’s legitimate interest: we have a legitimate interest in contacting you by limited methods as a current client of Chopard. Consent: if you are not a client | This data will be retained for this purpose for a maximum of 3 years after your last purchase or your last contact with Chopard (e.g., opening a client account). |
Sending you the Chopard e-newsletter and other electronic communications so that you will be the first to know about our creations, events, initiatives, and exclusive services | Information about your identity, civil status and contact information | Consent: you have asked to receive our newsletter and other electronic communications by checking the box provided for that purpose on our website or on our Client Form. | This data will be retained for this purpose unless you withdraw your consent. We will contact you regularly to make sure that you still want to receive our communications. |
Sending you satisfaction surveys to improve your experience at Chopard | Information about your identity, contact information and information in relation to purchases or requests. | Chopard’s legitimate interest: we have a legitimate interest in asking your opinion on your Boutique experience following a purchase. Consent: if you are not a client, following a Boutique visit. | This data will be retained for this purpose for a maximum of 3 years after your last purchase or request. | Creating a summary of your preferences based on information that you have provided as well as your purchase history, whether or not in connection with sending targeted advertising | Information about your identity, contact information, information about purchases, your preferences and personal and/or professional interests and information about your use of Chopard Platforms. | Consent: in the event of targeted advertising, when you have agreed to this type of analytics via the cookie control tool and other targeting technologies. Chopard’s legitimate interest: aside from targeted advertising, it is in our legitimate interest to better understand our clients and address them effectively. | Please see our cookies policy on this subject to find out the retention period for cookies and other technologies used by us.This data will be retained for this purpose for a maximum of 3 years after your last purchase or your last contact with Chopard (opening a client account). | Creating custom audiences in order to show you (and where applicable, other users who have a similar profile to yours) on third-party applications and/or social networks, targeted advertising of our products and services, depending on your interests and personal preferences | Information about your identity, contact information, information in relation to purchases, your preferences and personal and/or professional interests and information about your use of Chopard Platforms | Consent: you have agreed to this type of analytics via the cookie control tool and other targeting technologies. | Please see our cookies policy on this subject to find out the retention period for cookies and other technologies used by us. | Measuring and optimizing our targeted advertising on third-party applications and/or social networks | Information about your identity, contact information, information in relation to purchases, your preferences and personal and/or professional interests, and information about your use of Chopard Platforms (in particular conversion events) | Consent: you have agreed to this type of analytics via the cookie control tool and other targeting technologies. | Please see our cookies policy on this subject to find out the retention period for cookies and other technologies used by us. | Processing your orders, purchases and deliveries | Information about your identity, contact information and information in relation to purchases | Performance of a contract | This data will be retained for the period that is necessary for the performance of the purchase contract binding us and for 10 years after performance of said contract. | Providing you with customer service | Information about your identity, contact information and information in relation to purchases | Performance of a contract | This data will be retained for the period that is necessary for the performance of the purchase contract binding us and for 10 years after performance of said contract. | Providing you with information on products, services and Chopard Platforms and responding to any other requests | Information about your identity, contact information and information sent as part of your request | Chopard’s legitimate interest: we have a legitimate interest in providing you with this information and responding to your requests. | This data will be retained for this purpose for a maximum of 10 years after your last purchase or your last contact with Chopard (opening a client account) or for 3 years only after your request, if you are not a client. | Managing, maintaining and optimizing the Chopard Platforms, providing support and security services | Information about the use of the Chopard Platforms | Chopard’s legitimate interest: we have a legitimate interest in offering you an optimal experience on our Chopard Platforms and making sure that your transactions are secure.Your consent:for processing that is not strictly necessary for the operation of our Chopard Platforms | Please see our cookies policy on this subject to find out the retention period for cookies and other technologies used by us. | Preventing fraud and other prohibited or illegal activities and guaranteeing the safety and security of our Chopard Platforms, Boutiques and offices | Information about your identity, contact information and video surveillance system footage from Chopard’s Boutiques, points of sale and offices | Chopard’s legitimate interest | The data collected during your visit to Chopard’s office(s) will be retained for 6 months after your last visit.The data collected from our video surveillance system will be retained for 30 days. | Complying with our billing and accounting requirements and other legal or regulatory obligations (e.g. anti-money laundering legislation) | Information about your identity, contact information and information in relation to payments | Legal obligations: these require us to retain your data for a certain period. | This data will be retained for 10 years for accounting purposes, or even longer depending on the type of obligation or in the event of a dispute. |