Legacy

황금시대를 반추하다

쇼파드는 1970년대 중반의 워치메이킹과 럭셔리 주얼리 코드를 완전히 바꿔놓으며, 여성의 해방과 사회의 자유화로 대변되는 시대의 큰 변화와 함께했습니다. 쇼파드는 메종의 정체성을 구축한 이 영광스러운 과거에 찬사를 바칩니다.

영원히 함께하는 해피 스포츠

해피 스포츠는 다채로운 색상과 화려함의 향연을 나타냄과 동시에, 터닝 포인트이자 하나의 아이콘으로서 여성에게 가장 많이 수집된 시계입니다. 1990년대 처음 출시된 이후 오늘날까지 캐롤라인 슈펠레(Caroline Scheufele)의 열정과 삶의 기쁨을 구현한 해피 스포츠는 캐주얼 시크 스타일의 고귀한 유산을 담은 1,000개 이상의 다양한 모델을 선보입니다. 각각의 모델은 모두 쇼파드의 공동 회장이자 아트 디렉터인 캐롤라인 슈펠레의 정신을 반영하고 있습니다. 과거 20세기에 여성이 경험했던 해방에 대한 강력한 은유를 담은 해피 스포츠 워치는 현대 워치메이킹 분야에서 쇼파드의 입지를 공고히 했으며, 여성이 주연으로 등장하는 매혹적이고 창의적인 무대를 계속해서 선보이고 있습니다. 해피 스포츠는 영원히 함께합니다.

[music plays] 


(On-screen text: LEGACY) 


(Against a silvery background, the letters of the word LEGACY rain down, each bearing a pattern reminiscent of one of the Happy Sport watches.) 


Overflowing with fearless creativity, an explosion of colors and extravagance, Chopard established iconic watches. 


(Stars sparkle on a black background, different watches with colorful designs and sparkling jewels appear. The stars draw together to form the shape of a timepiece, then the word "Chopard".) 


(On-screen text: FOREVER HAPPY SPORT) 


Guided by a unique family spirit, Caroline Scheufele created an icon in women's watches: Happy Sport. 


(Multiple black and white family photographs flit by and end on a photo of Caroline that zooms in. A flash of white light reveals a Happy Sport watch that forms the "O" in the word ICON.) 


(On-screen text: HAPPY SPORT) 


(Hands reach out, holding or wearing different Happy Sport watches, diamonds dancing within.) 


Instantly recognizable as an original, forever present in our lives, an icon represents a turning point, a step forward, a new horizon, a revolution, a symbolic moment, a pioneer, an advocate. They are forever remembered. 


(Different Happy Sport ads flash by, from old to new, always featuring the watch's dial at the center of the screen.) 


Happy Sport, a pinnacle in women's watches. The watch that sealed Chopard's fate in the world of contemporary watchmaking. 


(The C of the Chopard symbol floats in a starry sky, surrounded by Roman numerals.) 


(A sketch of the Happy Sport watch is covered by many different versions of the watch, in different colors, materials and designs.) 


So popular was the model, it expanded into new territories with new materials, shapes, colors, gem settings and complications. A kaleidoscope of daring and playful variations. 


(Colors, gems, Roman numerals, complications and engravings spin like a kaleidoscope.) 


Caroline's spirit is infused into each creation. 


(Black and white photo of Caroline, one eye covered by her hand adorned with a large sparkling ring.) 


She takes us on a voyage, a journey into her life which would become the universe of Happy Sport. 


(A rose gold pendant with dancing diamonds inside hangs among colorful painted flowers, lilies and orchids, which part to reveal the words "Happy Sport" surrounded by a swirling line of diamonds.) 


Swimming in the deep blue ocean, living out our dreams, seeing La Vie en Rose, speeding through racetracks, going to the moon and back, on adventures to the Arctic, meeting wild animals, walking the red carpet, attending glamorous celebrations, and supporting causes that matter. 


(A series of Happy Sport watches illustrate each of these endeavors. Each year of Happy Sport watches rolls by, and the timeless stainless steel case Happy Sport watch stays in the center while the background changes endlessly, with animations of different dial shapes, hands and Roman numeral designs, then a variety of different watches that fill the screen and zoom out into a photo of Caroline.) 


From its birth in the '90s until today, Happy Sport watches have embodied more than 1,000 variations. The watch most collected by women, reflecting all their facets and splendor. For the love of the Maison and her love of life, Caroline conveys a passion. 


(Caroline sketches on a pad; drawings of the Chopard logo, dancing diamonds and watch face designs appear on a white background.) 


Happy Sport is forever connected to Caroline's joie de vivre, forever filling every woman's heart with pure joy. 


(Caroline laughs and smiles on camera during an interview. Golden hearts appear on the screen and open up to reveal the word "CHOPARD".) 


(On-screen text: Chopard)

“작은 다이아몬드의 커다란 기적”

쇼파드의 창의성을 상징하는 캐롤라인 슈펠레는 어린 시절부터 줄곧 화려한 빛을 향한 운명을 일구어 나가고 있습니다. 유서 깊은 워치메이커 가문에서 태어난 그녀는 어린 시절 알루미늄 포일 조각을 사용하여 첫 번째 시계를 디자인했고, 10대 시절에는 클라운 펜던트 속에 작은 무빙 다이아몬드가 자리잡은 디자인을 선보이며 무궁무진한 상상의 세계를 펼쳐 보였습니다. 캐롤라인 슈펠레의 아버지가 추진했던 이니셔티브를 통해 마련된 공방에서 비밀스레 제작된 클라운 펜던트는 이후 쇼파드 최초의 주얼리 작품으로 거듭났습니다. 즐겁고 유쾌한 감성이 가득한 이 작품은 아버지 세대가 사랑스러운 딸에게 선물하는 인기 있는 기프트이자 쇼파드의 화려한 주얼리 모험을 상징하는 존재로 자리매김했습니다.

[A music box is wound up and begins to play] 


(On-screen text: Legacy) 


(Colourful graphics appear as though hand-drawn in real time, quickly changing colour and shape, with the word "Legacy" weaving among the designs.) 


[Piano music plays] 


(A series of line drawings of different sparkling jewels and gems on brightly coloured backgrounds, then a sketch of a clown with diamonds inside.) 


Entering centre stage into the world of gems and diamonds, a humorous clown greater enhanced the Maison Chopard. 


(On-screen text: Chopard) 


(On-screen text: Little diamonds do great things) 


(Dancers and gymnasts jump and twirl in vintage films. An open scrapbook reveals family photos, one of which depicts Caroline as a child. The video zooms in on this photo.) 


Beyond the spectacle of lights and performance is the story of a dream. Concocted in a young girl's mind, a mischievous little clown would define the future of the Maison, enchanting the world. 


(The "C" of Chopard shines against the moon in a theatrical starry sky, with the little clown sitting in its curve.) 


Magical moments that shine bright emerging from imagination, a childhood dream. 


(A black and white photo of a young Caroline floats through the sky holding giant colourful balloons. A later photo of Caroline as a young woman appears and is surrounded by circus-themed visuals: posters, photos, drawings.) 


(On-screen text: 1980s) 


In the early 80s, the young Caroline Scheufele, fascinated by the circus, mesmerised by gems, empowered by her mother, inspired by her father, created a fairy tale of her own. 


(Colourful butterflies flit across the scene, revealing photos of Caroline's parents which are then enclosed in a snow globe.) 


From her innate creativity and passion for drawing, Caroline designed an animated clown, filled with life by dancing diamonds and colourful gems. Her very first jewellery design. 


(A quick succession of designs of the clown as part of different pieces of jewellery. A starry sky gives way to a photo of Karl Scheufele through the window of a stylised representation of the Chopard workshop. The image dissolves into colourful glitter as a Chopard gift box appears, exchanged from one hand to another.) 


The stars were aligned: Karl Scheufele was spellbound. Secretly, in the Chopard workshops, the clown was brought to life. A surprise gift from the heart for his daughter on Christmas. 


(On-screen text: A few years later) 


(The clown dances on a spinning paper disc that represents the planet, featuring cut-outs of several landmarks.) 


A few years later, it would become an emblem of the Maison, a worldwide success, a timeless gift from fathers to their daughters. This tiny clown gave new meaning to Chopard, opening the next chapter, and marked the birth of Caroline as its creative force. 


(Several Chopard designs complete with diamonds spin against a midnight blue background with golden sparkles. A smiling, radiant adult Caroline appears against colourful fireworks. A magic wand sets dancing diamonds into motion.) 


From watches to jewellery, she transformed the moving diamonds into dancing diamonds. And soon, Chopard became known for its jewellery collections with an array of Happy Diamonds. 


(Animal jewels with dancing diamonds perform in front of a white big top with golden details and the "C" for Chopard.) 


It all started with a sparkling, dancing performer, a clown juggling precious stones within. Once again, diamonds were unleashed, magically lighting up the world. 


(A hand picks up the clown and lifts it into the clouds, shaking it so diamonds fall like rain.) 


To this day, it remains a symbol of everlasting love. 


(The clown sits in a carriage that speeds along a track that forms a heart-shaped loop-the-loop, then streaks through the sky among Chopard jewels: flowers, animals, birds. It finishes its ride by curving along the "C" of the word Chopard and dissolves into a star.) 


(On-screen text: Chopard) 


A symbol that imagination knows no bounds and that dreams have no limits. No matter how small, dreams can change the world.

“다이아몬드들은 자유의 상태에서 더욱 행복합니다!”

해피 다이아몬드의 역사는 1970년대의 사회적 변동과 문화적인 변화에서 시작됩니다. 폭포수의 물보라가 보여주는 가벼움과 자유로움에서 영감을 받은 쇼파드 아뜰리에는 처음으로 다이아몬드에 그 어떤 세팅도 가하지 않기로 했습니다. 이러한 결정은 워치메이킹 세계에 진정한 혁신을 가져왔습니다. “다이아몬드들은 자유의 상태에서 더욱 행복합니다! “다이아몬드들은 자유의 상태에서 더욱 행복합니다!” 캐롤라인 슈펠레(Caroline Scheufele)의 어머니가 처음으로 이러한 아이콘을 발견하며 외친 말입니다. 해피 다이아몬드 주얼리는 ‘우리는 소중한 것을 가두지 않습니다!’라는 보편적인 메시지를 담고 있으며, 시대의 정신을 반영합니다. 자유롭게 해방된 다이아몬드들은 이를 착용한 여성들처럼 그 어느 때보다 더 눈부시게 빛납니다.

[Music playing]

(On-screen text : Legacy)

(Ripped paper effect on screen, revealing different photos and jewellery underneath.)

(On-screen text : Every once in a while…)


Every once in a while, an idea emerges that can change perceptions.


(Collage-like animation of various images with a car and a camera)(On-screen text : Action!)

(Animation of an astronaut with a moon as a face in outer space. A hand with a bracelet appears from the left side.)

(On-screen text : Story)


This is a story like no other.


(The hand touches the letter O in the word "story" and turns it. The image is ripped up.)


A story from the Maison Chopard.


(On-screen text : Chopard)


(The image is ripped up and jewellery items and images relating to Chopard appear.)

(On-screen text: Diamonds are happier when they are free)

(On-screen text : Happy diamonds – Geneva, Switzerland – Le petit-fils de L.U. Chopard & Cie SA)


"Happy Diamonds" is the story of an invention.


(On-screen text : The story of an invention – with a description of the manufacturing processes by which they are produced)


One that revolutionised the world of watches and jewellery.


(Various Chopard watches)


It all began in the 70s.


(On-screen text: 1970’s)


At a time of freedom, from radical change emerged pure creativity.


(Colourful splashes of paint)


As Chopard set new horizons, dreams were set free.


(Views of a snowy mountain, palm trees and blue skies, a bridge)(views of a surfing woman, a roller-skating woman)


Music rocked the world.


(View of artists of the time)


The way we live and work was transformed.

(Views of people working)


We watched films that redefined cinema.

(Views of the Hollywood sign, a crying woman watching a film)


We travelled faster than ever before.

(View of a hand on a steering wheel, view of a bridge from a car)

(View of a concord airplane)


Fashion empowered women.


(Pictures of models)


Feminism made waves with impact.


(View of women’s marches)


Inspiring women changed the world.


(View of women speaking to journalists)


Women had power.


(On-screen text : Power.)


(On-screen text : Chopard)


With Chopard, diamonds were set free.


(Animation of a hand holding a diamond on the finger tip)


A freedom embodied by Karin and Caroline.

(Photos of Karin and Caroline)


Determined to make Chopard a force to be reckoned with.


(The letter "C" of the word "Chopard")


Their elegance and authenticity infused into the creations.

(Photo of Karin wearing a glittering earring and making jewellery)


In a realm dominated by classic style, a breath of fresh air came through the Maison. With an avant-garde idea thought to be too complicated, unleashing the freedom to create, the impossible became a reality.

(On-screen text : Avant-garde)

(Different views of diamonds)

(On-screen text : Reality)


Deep in the Black Forest, sunlight glistening on a waterfall.

(Animation of a black forest, with a magnifying glass close-up showing diamonds falling)


A vision of diamonds seized by Chopard.


(On-screen text : Chopard)


A phenomenon in a watch.


(Various Chopard watches)


An innovative twist. Diamonds spinning freely, liberated from the shackles of their past.


(Diamonds dance across the image)

(The letter "C" of "Chopard" forms in a starry sky)


These diamonds are happier when they are free. An incarnation of independent women for generation after generation to be free, to be happy.


(Various photos of women wearing Chopard jewellery)

(On-screen text : Happy)

(On-screen text : Chopard)

(On-screen text : Archives / Films credit)

(On-screen text : © Rights reserved)

자유로운 영혼의 여성들

해피 스포츠 다이아몬드 시계가 발산하는 역동적인 에너지가 삶의 환희를 선사합니다. 다이아몬드와 스틸의 신선한 조합으로 워치메이킹 세계의 코드가 뒤바뀌고, 여성들은 역사적으로 결코 그들에게 허락되지 않았던 위치로 진입하며 현대 사회의 트렌드가 변화했습니다. 점점 더 많은 여성들이 높은 직책을 차지하였으며, 그들의 영향력은 가족과 사업 및 정치 분야에서도 커졌습니다. 자유로운 정신과 자립심으로 삶을 영위하는 위대한 여성들에게는 새로운 라이프스타일이 필요했습니다. 그리고 새로운 변화와 함께 해피 스포츠 플로팅 다이아몬드 시계는 이러한 트렌드에 부합했습니다. 스포츠-시크 트렌드를 이끈 해피 스포츠는 청바지와 운동화 같은 캐주얼 스타일이나 블랙 원피스와 하이힐에도 조화롭게 어우러집니다. 시상대와 레드 카펫에서부터 일상에서도 해피 스포츠는 언제나 여성들과 함께합니다!

[Music playing]


(On-screen text : Legacy)

(Animation of brush strokes)

(On-screen text : Happy sport)


"Happy Sport" is a story about remarkable women.


(On-screen text : Story - Remarkable - Women - Inspired)


The women who inspired it.


(A diamond appears the middle of the image)


And the woman who created it, Caroline Scheufele.


(A photo of Caroline Scheufele followed by a heart-shaped diamond)


Chopard's legendary Happy Sport watch tells the story of such courage.


(On-screen text: Happy sport watch)

(On-screen text: Story - Courage)

(On-screen text: Chopard)

(On-screen text: Happy Sport – Free spirited women)


When challenged, women reveal their real strength.


(Five circles come together to form the female sign)

(On-screen text : Time - Power - Ran Faster)


Time and time again, they have proved their power.

They ran faster.


(A woman running)


They beat records.


(On-screen text : Beat records)

(A golden award appears in the letter "O" of the word "records")


They rewrote the way the game is played.


(On-screen text : the way the game )


They travelled to the stars.


(Brush strokes paint a line)

(On-screen text : Stars)

(A rocket takes off and the flames in the motor shape the letter "A" of the word "Stars")


They spoke out against injustice.


(On-screen text : Spoke Out)

(A photo of a woman speaking)


They broke new ground and became icons of their fields.


(On-screen text : New ground)

(Mix of a video of sailboats on water and an animation of golden sails)

(On-screen text : Icons)

(A model wearing a necklace in the shape of the letter "O" in the word "Icons")


They showed the world what women are made of, inspiring little girls who looked up to them.


(Animation of a diamond orbiting the earth like an asteroid)

(A woman looking at a girl)

(Animation of the Chopard building)


At Chopard, Caroline Scheufele created a watch for these women.


(Photo of Caroline Caroline Scheufele)

(On-screen text : For women)

(The letter "O" in the word "For" forms the female sign)


A watch that didn't exist anywhere at the time.


(A Chopard watch on a starry background)


Made in the early 90s for strong and confident women.


(Animation of a hand wearing a wristwatch holding weights and then shaking another hand)


Women who would embody happy sport.


(Various photos of models wearing wristwatches)


(Blueprint of a watch)


She designed a watch made of steel and diamonds.

Something that had never been conceived of before.


(On-screen text : Never before)


A meeting of strength and beauty with diamonds moving freely, dancing like prima ballerinas.


(Different views of the watch)


Modern and classic.


(On-screen text : Modern – Classic)


Sporty yet sophisticated.


(Dancing ballerinas)

(On-screen text : Sophisticated)

(A woman swimming under water)

(On-screen text : Chopard)


Words that would come to define Chopard.

Nevertheless, the road would present obstacles.


(Animation of a diamond bouncing up and down over obstacles, coming in contact with pictures of women as it rises and finally a photo of Caroline Scheufele. Then a hand takes it and puts it into a watch.)


In a conservative world, Caroline's idea was met with scepticism. And so, much like the women that inspired her, Caroline persevered. She took on the challenge and succeeded. Nowadays, it is one of the greatest success stories in watchmaking.


(On-screen text : Greatest success stories)

(On-screen text : Happy sport)

(Various Happy Sport watches)


The Happy Sport dared to introduce a unique combination and led to an entire collection that we know today.


(Photo of Caroline Scheufele)

(An image with closed fists wearing a wristwatch reaching up in protest) (Diamonds moving all across the screen)


Caroline revolutionised women's watches, proving once again, that little diamonds do great things.


(On-screen text : Chopard) 

(On-screen text : Archives / Films credit)

(On-screen text : © Rights reserved)

새롭게 태어난 1990년대 럭셔리 여성용 시계의 아이콘

1993년 최초의 해피 스포츠 워치가 선보인 완벽한 디자인은 빈티지하면서도 현대적인 매력으로 오늘날까지도 많은 사랑을 받고 있습니다. 거의 30년이 지난 지금, 캐롤라인 슈펠레(Caroline Scheufele)는 특별한 다이아몬드 시계인 해피 스포츠 더 퍼스트를 리미티드 에디션으로 선보이려 합니다. 빛나는 오리지널 모델의 디자인을 그대로 재현한 이 럭셔리 시계는 단 1,993피스 한정판으로 제작됩니다. 스틸 소재로 완성된 이 에디션은 페미닌한 곡선미가 돋보이는 형태, 페블 링크 브레이슬릿, 그리고 7개의 무빙 다이아몬드가 화려한 춤을 펼쳐 보이는 간결하고 우아한 실버 톤 다이얼이 특징입니다. 21세기 여성을 위해 돌아온 1990년대의 아이코닉 다이아몬드 시계를 만나보세요.

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