The heirs of the Scheufele Family
Chopard is one of the last family-run watchmaking and jewelry company. Since the 1980s, Karl and Karin’s children Caroline and Karl-Friedrich have played an active part in the company. Caroline and Karl-Friedrich are Chopard’s current co-presidents. They each showed their independence: Caroline Scheufele, who is responsible of the ladies’ collections, developed the jewelry section and later the high-end jewelry department while her brother Karl-Friedrich, who managed the men's collections, developed sports watches during the 1980s and the Chopard Manufacture in Fleurier, which produces the L.U.C movements, in the 1990s.