Chopard X aespa

A dazzling blend of fantasy and futurism

Just like Chopard itself, innovation is embedded in the DNA of aespa, whose name was in fact derived from a combination of ‘Avatar X Experience’ & ‘aspect’. Encapsulated in the Maison’s inspiring new campaign, the group’s personal brand of star power and futuristic warrior aesthetics are the ideal vector for expressing their shared values.

An ideal fit

"It was instantly clear that the abundant talent and joie de vivre exuded by Karina, Winter, Giselle and Ningning was the ideal fit for Chopard key diamond jewellery and watch collections."

Caroline Scheufele
International appeal

"aenergy”-infused allure

Extremely successful both at home and abroad, the super cool, K-pop group aespa will personify Chopard’s key Happy collections.
aespa wearing Chopard diamond jewellery
Karina from aespa wearing a Chopard women's diamond watch
Dancing diamonds, dancing girls

Karina

It’s curtains up on the splendour of time in the ultimate theatrical performance, as aespa display all the nonchalance and disregard in the world for formal conventions. Here, the stark simplicity of Karina's radical chic minimalism offers the perfect backdrop for an endless live show that is all about light, elegance and freedom.
Winter from aespa wearing a diamond watch and bangle bracelet
Rocking the look

Winter

Chopard’s ability to overturn traditional jewellery-making conventions is the perfect match for aespa's own inimitable genre. With their ability to rock even the quirkiest of outfits, the Happy campaign sees Winter successfully combine the Maison’s most unconventional designs with its greatest icons – in a spirit which she makes entirely her own.
Giselle from aespa wearing diamond bracelets and a diamond watch
The beat goes on

Giselle

Free, splendid and as light as silk, Giselle perfectly aligns the magic of Chopard’s Happy diamond watch and jewellery collections with the girls’ own inimitable brand, ensuring that the beat goes on during the grandest festive evenings.
aespa wearing Chopard diamond jewellery
Queen bee deluxe

Ningning

Glamorous, eclectic and versatile, the fabulous four have redefined in just 20 months what global audiences can expect from pop music and its stars – accurately exemplified by the “queen bee” stitching across the front of Ningning’s famous Coachella outfit. Encapsulated in the Maison’s inspiring new campaign, the group’s personal brand of star power and futuristic warrior aesthetics are the ideal vector for expressing shared values.
Happy Hearts gold and diamond bracelets
Chopard - the world's greatest heart

Happy Hearts

Chopard has perfected the art of transforming emotions into jewellery and free-spirited, daring, and unbridled joie de vivre pervade the Maison's Happy Hearts luxury jewellery collection like a breath of fresh air, a burst of momentum that is designed for sharing.