As part of “The Journey to Sustainable Luxury”, Chopard launched a commitment to support responsible artisanal gold mining cooperatives in Latin America in achieving Fairmined Certification. The Fairmined Standard
requires ASM organisations to demonstrate that strict requirements for working conditions (including the prohibition of child labour) social development criteria and environmental protection are maintained during the mining process. Chopard was directly responsible for a number of small scale mines achieving Fairmined certification, provided training, new processing plants and social and environmental support to help mines achieve the certification.The Fairmined Standard ensures that miners are provided with a stable route to market and a fair price for the gold which they produce. The premium which miners receive (in addition to the market price) is used to improve living and working conditions for artisanal miners and their communities, helping to contribute to the construction and strengthening of empowered mining communities in a sustainable manner. Chopard purchases and uses the gold produced by these communities in order to create responsible Haute Joaillerie Collections (including the Green Carpet Collection), complication L.U.C timepieces. In 2017, we were the single largest buyer of Fairmined gold.