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L.U.C
Daring, Passion and Expertise
Since 1996, Chopard Manufacture has been perpetuating watchmaking skills and expressing the visionary ideas of Karl-Friedrich Scheufele, firmly committed to the quest for innovation and to defending the heritage of generations of watchmakers. The work of experienced artisans, L.U.C. timepieces beat to the rhythm of the emotions of the contemporary gentlemen for whom they are intended: men distinguished by their attachment to art and expertise, watch lovers who lead their lives with daring and passion.
Jewellery
Happy Hearts
The choice of a Happy Hearts jewellery creation is that of a Big-Hearted woman, an everyday heroine who sees in the commitments of the Maison Chopard an echo of her own generosity.
WATCH
ALPINE EAGLE
Contemporary, refined and assertive, the new sport-chic Alpine Eagle timepiece collection is a contemporary reinterpretation of the St Moritz. Driven by Karl-Friederich Scheufele's passion for the Alps and by the lofty power of the eagle that reigns supreme there, the Alpine Eagle is crafted in ethical 18-carat rose gold and beats to the rhythm of a chronometer-certified movement. The Alpine Eagle is dedicated to contemporary eagles, those aspiring individuals who outperform in their daily lives.
Ethical Gold
A SUSTAINABLE VISION OF LUXURY
The fact that Chopard is known as the Big-Hearted Maison is because it has forged a deeply inclusive and sustainable vision of luxury, in time and space. Since July 2018, Chopard has been using 100% ethical gold in the production of all its watches and jewellery.
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