our values and commitment
responsible business

In 2013, we embarked on a Journey to Sustainable Luxury, an ambitious long-term commitment driven by a sense of profound humility and dedicated to making a positive difference in the luxury business.

As a family owned Maison keenly aware of the social and environmental challenges facing the watch and jewellery industry, we have always striven to work in a way that is respectful of human beings, and the environment. Although we know the final destination may still be far ahead, our Journey consists of different steps and each action brings us closer to achieving a better future for our company, our people, our planet and the generations to come.

Our Journey to Sustainable Luxury aims to protect and preserve the Earth from which we source our raw materials as well as the people involved in our supply chain.

We operate in accordance with compliance rules and verified industry standards and practices.

Responsibility means being transparent about our business practices and ensuring we continually improve them over time. We make sure that our environmental, social and business conduct policies are communicated throughout the supply chain, from raw material suppliers to our employees and the communities in which our Maison operates, along with our customers.

Our sustainability team

Our commitment to sustainability is facilitated by an overarching and well-established internal governance structure, based on strong Family values. The role of this is to ensure that ethical and responsible principles are incorporated into our practices wherever possible.
The ultimate accountability for policies and practices rests with Co-Presidents Karl-Friedrich & Caroline Scheufele, who are at the heart of the corporate sustainability strategy.

Our centralised raw material procurement team, based in Geneva, works with our Head of Corporate Sustainability. The latter reports directly to the Chief Financial Officer and works hand in hand with the various departments to deploy the corporate sustainability strategy. Our commitment to responsible business is implemented through a series of policies encompassing business ethics, anti-bribery/corruption and our overall compliance regulations.

Our employees, from our workshop Artisans who create the models, to our sales teams who communicate the stories about the models themselves to customers, are trained with regard to our corporate sustainability strategy and initiatives. As part of our Responsible Jewellery Council Code of Practices certification, this training structure is continually reviewed and monitored, allowing for additional training of our teams in key risk areas such as raw material procurement.
To ensure that all key functions are able to contribute to Chopard’s sustainability strategy, we have created a number of internal committees and working groups composed of Artisans, workshop managers and directors. These are responsible for reviewing current practices, suggesting alternative materials and solutions, as well as sharing knowledge and best practice across all divisions.

As of today, the following internal committees are active: Chemicals Committee, Substances of Higher Concern Committee, Environmental, Health & Safety Committee, Ethical Compliance Committee, and Responsible Sourcing Working Groups.

(On-screen text: Chopard) 

(On-screen text: The journey to sustainable luxury) 

(The words spoken in the video appear on screen among the different images.) 

Our world's most beautiful creation is the planet itself. 

[violin music] 

(The planet Earth turns slowly against a starry black background.) 

Unique, diverse and sublime: filled with treasures that envelop us, captivate us, recharge us. 

(The Colosseum, the rainforest, a sunset, a waterfall, a person hiking up a mountain peak, a person spreading their arms in the sun, the sea, sunlight through the trees, a bull, an eagle, an elephant appear in quick succession.)

The human and natural challenges we face also flood us with emotions which drive us to respond, to act, to overcome.

(A flame reveals a metal stylized golden palm branch. Several images of the Chopard Manufacture in Switzerland appear with its impeccable gardens, and breathtaking mountainous backdrop. A black-and-white sketch of a watch transforms into an L.U.Chopard timepiece against a white background.)

Chopard, a family-owned Maison, is committed to the journey to sustainable luxury, where aesthetics meets ethics. A journey that began a long time ago. 

(Caroline Scheufele talks on a stage with a slideshow bearing the words "Chopard, the journey to sustainable luxury #chopardethicalgold". A model wears a necklace of silver wild cats sitting atop large purple jewel stones. Another wears a pendant with a stylized wolf howling at the moon, and another a large pendant featuring jewel-encrusted camels in the desert. Chains of sparkling butterflies lie on a layer of pink flowers.)

In 2010, Chopard partnered with the WWF to protect biodiversity and safeguard the Earth's natural heritage.

(Artisans work on pieces in the Chopard workshops.) 

Nobody travels such a vital path alone. Chopard is a member of the Responsible Jewelry Council, achieving RJC Code of Practices Certification in 2012. 

(Close-up of a ring made up of gold squares, a pendant with concentric circles containing mobile diamonds, a Happy Sport timepiece. An artisan polishes a piece, another cuts a shape out of a sheet of metal.)

We are committed to sharing and engaging collectively within the industry to reinvent key points in the value chain. Starting with gold, the signature material in so many Chopard creations. 

(Close-up of gold nuggets being poured into a furnace, of the gold melting. Close-up of gloved hands carefully placing a finished gold timepiece down. An artisan inspects a finished gold palm leaf.)

Thanks to our in-house gold foundry, since 2018, Chopard has been using 100% ethical gold. This meets the highest social and environmental standards existing today. Chopard is proud to actively support a Colombian artisanal gold panning community, one of the most environmentally conscious gold mining operations in the world. 

(A river snakes between trees in a forest. Gold panners work, standing in the river and sifting through the earth and stones. Images of the mountains and forests, a birds eye view of the panners in the water.)

[the music reaches a crescendo] 

Chopard strives to source stones of traceable origin. 

(A rough diamond sparkles against a black background. It flashes green as it is cut with lasers.)

Our pledge to best practices is embodied in the acquisition of a rare and responsibly sourced 342-carat diamond. This gave birth to the exceptional Garden of Kalahari collection.

(A magnificent diamond necklace sparkles, surrounded by pansies.)

Other responsibly sourced stones such as opals, emeralds, and tourmalines have shone as part of Chopard's Green Carpet Collection. 

(Close-up of opals, emeralds and tourmalines, of leaf-shaped jewels with green gemstones.)

[the music stops] 


Like the alchemists of legend, Chopard now transforms materials sometimes wrongly considered less noble into true works of art, by giving a second life to steel. 

(Abstract black-and-white close-ups of metal at different stages of treatment.)

[the music starts again, quieter] 

Alpine Eagle watches have been made since 2019 with a minimum of 70% recycled steel. 

(Close-ups of an Alpine Eagle timepiece at different angles, glinting against a black background.)

But our new commitment takes this further, much further. As of 2023, Chopard commits to using 80% recycled steel in all its existing collections.

(Images of a beachside town with deep blue water, a snowy forest, the smiling faces of Chopard artisans, Caroline Scheufele and Karl-Friedrich Scheuefele outdoors, gold panners, molten gold.)

We have also committed to working with the industry to achieve net zero steel by 2030, by joining the Climate Group Steel Zero. A first in our industry, but not the last step in our journey to sustainable luxury.

(Close-ups of gold pendants, an artisan inspecting a timepiece, an intricate necklace with purple gemstones, a shining gold palm leaf, the inner workings of a watch through its face, the wild cat necklace and the large diamond necklace. Artisans heat steel then temper it.)

Yes, the journey is long. But it is truly empowering.

(Images of forests, trees and the Chopard Manufacture among snowy rooftops.)

With every step, we can all learn more about ourselves, our craft and our responsibilities towards the Earth. With every step, Chopard gets a little closer to the pure emotion which inspires us. Because our emotions inspire us for the better. Chopard, the artisan of emotions since 1860.

(The screen turns black, leaving only the words last spoken written on the screen.)

our sustainability approach

At Chopard, it is critical for us to focus our attention and resources on areas in which we have the greatest opportunity to make a positive impact. We are continually engaging with relevant stakeholders so as to understand their concerns and values, as well as ensuring we are addressing wider global issues.

Our sustainability strategy is based on a materiality assessment, in line with current international best practices. This approach allows us to strategically view key risks and opportunities in order to set targets as well as devise and implement programs designed to address them.

Our sustainability priorities can be broadly segmented into four categories:

- Responsible sourcing

- Environmental management

- Investment in our people

- Awareness Raising & Engagement

our responsible practices
responsible jewellery council certified member

The Responsible Jewellery Council has developed a common platform of standards for the jewellery supply chain, as well as credible mechanisms for verifying responsible business practices through third party auditing. Through this platform the RJC reinforces customer confidence in the jewellery industry by promoting responsible practices throughout the jewellery supply chain.

We are a member of the Responsible Jewellery Council (RJC) since 2010. By achieving RJC Code of Practices certification in 2012, and maintaining it ever since, we ensure that our business operates in accordance with the requirements of the standard including, but not limited to, respect for human rights, labour rights, environmental protection and product disclosure. As a RJC member, we are proud to advocate and model these best practices.

chopard sustainability
discover more about our commitments