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(On-screen text: Chopard)
(On-screen text: The journey to sustainable luxury)
(The words spoken in the video appear on screen among the different images.)
Our world's most beautiful creation is the planet itself.
(The planet Earth turns slowly against a starry black background.)
Unique, diverse and sublime: filled with treasures that envelop us, captivate us, recharge us.
(The Colosseum, the rainforest, a sunset, a waterfall, a person hiking up a mountain peak, a person spreading their arms in the sun, the sea, sunlight through the trees, a bull, an eagle, an elephant appear in quick succession.)
The human and natural challenges we face also flood us with emotions which drive us to respond, to act, to overcome.
(A flame reveals a metal stylized golden palm branch. Several images of the Chopard Manufacture in Switzerland appear with its impeccable gardens, and breathtaking mountainous backdrop. A black-and-white sketch of a watch transforms into an L.U.Chopard timepiece against a white background.)
Chopard, a family-owned Maison, is committed to the journey to sustainable luxury, where aesthetics meets ethics. A journey that began a long time ago.
(Caroline Scheufele talks on a stage with a slideshow bearing the words "Chopard, the journey to sustainable luxury #chopardethicalgold". A model wears a necklace of silver wild cats sitting atop large purple jewel stones. Another wears a pendant with a stylized wolf howling at the moon, and another a large pendant featuring jewel-encrusted camels in the desert. Chains of sparkling butterflies lie on a layer of pink flowers.)
In 2010, Chopard partnered with the WWF to protect biodiversity and safeguard the Earth's natural heritage.
(Artisans work on pieces in the Chopard workshops.)
Nobody travels such a vital path alone. Chopard is a member of the Responsible Jewelry Council, achieving RJC Code of Practices Certification in 2012.
(Close-up of a ring made up of gold squares, a pendant with concentric circles containing mobile diamonds, a Happy Sport timepiece. An artisan polishes a piece, another cuts a shape out of a sheet of metal.)
We are committed to sharing and engaging collectively within the industry to reinvent key points in the value chain. Starting with gold, the signature material in so many Chopard creations.
(Close-up of gold nuggets being poured into a furnace, of the gold melting. Close-up of gloved hands carefully placing a finished gold timepiece down. An artisan inspects a finished gold palm leaf.)
Thanks to our in-house gold foundry, since 2018, Chopard has been using 100% ethical gold. This meets the highest social and environmental standards existing today. Chopard is proud to actively support a Colombian artisanal gold panning community, one of the most environmentally conscious gold mining operations in the world.
(A river snakes between trees in a forest. Gold panners work, standing in the river and sifting through the earth and stones. Images of the mountains and forests, a birds eye view of the panners in the water.)
[the music reaches a crescendo]
Chopard strives to source stones of traceable origin.
(A rough diamond sparkles against a black background. It flashes green as it is cut with lasers.)
Our pledge to best practices is embodied in the acquisition of a rare and responsibly sourced 342-carat diamond. This gave birth to the exceptional Garden of Kalahari collection.
(A magnificent diamond necklace sparkles, surrounded by pansies.)
Other responsibly sourced stones such as opals, emeralds, and tourmalines have shone as part of Chopard's Green Carpet Collection.
(Close-up of opals, emeralds and tourmalines, of leaf-shaped jewels with green gemstones.)
[the music stops]
Like the alchemists of legend, Chopard now transforms materials sometimes wrongly considered less noble into true works of art, by giving a second life to steel.
(Abstract black-and-white close-ups of metal at different stages of treatment.)
[the music starts again, quieter]
Alpine Eagle watches have been made since 2019 with a minimum of 70% recycled steel.
(Close-ups of an Alpine Eagle timepiece at different angles, glinting against a black background.)
But our new commitment takes this further, much further. As of 2023, Chopard commits to using 80% recycled steel in all its existing collections.
(Images of a beachside town with deep blue water, a snowy forest, the smiling faces of Chopard artisans, Caroline Scheufele and Karl-Friedrich Scheuefele outdoors, gold panners, molten gold.)
We have also committed to working with the industry to achieve net zero steel by 2030, by joining the Climate Group Steel Zero. A first in our industry, but not the last step in our journey to sustainable luxury.
(Close-ups of gold pendants, an artisan inspecting a timepiece, an intricate necklace with purple gemstones, a shining gold palm leaf, the inner workings of a watch through its face, the wild cat necklace and the large diamond necklace. Artisans heat steel then temper it.)
Yes, the journey is long. But it is truly empowering.
(Images of forests, trees and the Chopard Manufacture among snowy rooftops.)
With every step, we can all learn more about ourselves, our craft and our responsibilities towards the Earth. With every step, Chopard gets a little closer to the pure emotion which inspires us. Because our emotions inspire us for the better. Chopard, the artisan of emotions since 1860.
(The screen turns black, leaving only the words last spoken written on the screen.)