Chopard sets its time to that of the Middle Kingdom to celebrate the Chinese New Year, revealing a collection of watches, jewelry and accessories specially designed for these joyful moments heralding the Year of the Rat.
Contemporary, refined and assertive, the new sport-chic Alpine Eagle timepiece collection is a contemporary reinterpretation of the St Moritz, the first watch created in 1980 by Karl-Friedrich Scheufele, now Co-President of Chopard.Designed and developed by him, the Alpine Eagle was inspired by his passion for the Alps and the imperious strength of the majestic eagle.
The choice of a Happy Hearts jewelry creation is that of a Big-Hearted woman, an everyday heroine who sees in the commitments of the Maison Chopard an echo of her own generosity.
If Chopard is a big-hearted Maison, this is because it has forged a deeply inclusive and sustainable vision of luxury, in time and space. Since July 2018, Chopard has been using 100% ethical gold in the production of all its watches and jewellery.