Foundation date of Chopard 

After having lost his mother (1881) and then his father (1888), Karl Scheufele I is placed in an orphanage in Pforzheim. The young Scheufele is 11 years old and already has to face hard realities of life. The bereft child grows up,  keen to share his own social ascension with other.

Despite the fact that his business is still at its début, Karl Scheufele I wants to support artists and jewellers and dedicates himself to the cause of the Association of Arts & Craftsmanship of Pforzheim. During several years he contributes to this noble cause though giving his time and financial

Heavy bombardments over Pforzheim force the Scheufele family to leave the town by means of railway tunnel, which leads them into a small suburb village. The village reveals being the home place of one of the Scheufele manufacture workers who gives them refuge.

Paul-Andre Chopard and Karl Scheufele III seal the passing deal. Back then, Chopard employs five employees and all of them remain within the company. For the young Karl Scheufele II preserving these employees and their know-how is a must – the legacy continues. 

The new production site in Meyrin has opened its doors. The dream of the dynasty founder is now a reality – not only does Chopard manufacture fine watches and jewellery masterpieces, but also produces its own alloys. Already then, the importance of control every stage of production and a

Chopard seeks to increase its vertical integration through its own foundry workshop, the only way to know the exact provenance of the gold used to produce our creations.

The Scheufele family who wishes to perpetuate the watchmaking and jewellery-making professions creates the first apprenticeship school in Meyrin, which will be followed by the one in Pforzheim and finally another one in Fleurier.

Launch year of the José Carreras watch collection. The first limited editions bore engravings of various opera houses around the world on the case-back. This partnership continues through sales of earmarked L.U.C XP watches. 

Partnership with the Prince’s Foundation founded by the Prince of Wales, dedicated to improving the well-being of others.

Caroline Scheufele and Sir Elton John meet at the Cannes Film Festival and discover their shared determination to devote their talent and energy to fight against AIDS. A new corporate philanthropic partnership is born.

Ardent advocates of nature and passionate enthusiasts of the alpine region, Scheufele family supports Alp Action focused on revitalization of the Rohr Natural Reserve, one of the rare valley in Switzerland to have remained in its natural state.

Chopard’ efforts in apprenticeship domain are recognized by the State of Geneva through the “Best Training Company” prize in the category of “Applied Arts”.

À l’aube de son 150e anniversaire, la Maison conclut un partenariat de trois ans avec la « Tigers Alive Initiative » du WWF, un projet de conservation visant à préserver les tigres de l’extinction.

Chopard decides to join forces of its industry pears in promoting responsible business practices and becomes a member of the Responsible Jewellery Council (RJC), a non-governmental organization promoting responsible business conduct from mine to the shop window.

The Maison signs the PSA (Protection Suisse des Animaux) declaration renouncing to use any types of exotic leather (galuchat, lizards, pythons, snakes, etc.). Since then, the use of these skins is under complete embargo at Chopard.

Chopard unveils The Journey to Sustainable Luxury, a commitment to a multi-year programme to improve the environment and the lives of those at the very beginning of the supply chain, who are so often forgotten. The first step is a commitment to  support artisanal mines through its partnership with

Chopard inaugure Fleurier Ebauches – le plus grand édifice rénové selon la norme de construction écologique Minergie dans le canton de Neuchâtel.

Chopard enters into a collaboration with the Alliance for Responsible Mining (ARM), a South-American mining NGO, which aims at transforming the lives of artisanal gold miners by providing social welfare, education and training, while protecting the natural resources and wildlife habitats on which

Caroline Scheufele, Co-President of Chopard, is awarded “The environmentalist of the year” title by the Latin Trade Group, and presented with the United Nations’s Fashion 4 Development Award.

Cate Blanchett wins the Golden Globe for Best Actress, wearing the most exquisite hand crafted earrings set with diamonds from RJC certified suppliers and set in Fairmined Gold.

Chopard launches a world first: an Haute Horlogerie watch made of Fairmined gold, the L.U.C Tourbillon QF Fairmined.

Chopard crafts the Palme d’Or in Fairmined gold, representing another world first, this time for the film industry.

Caroline Scheufele is presented by Livia Firth with the Environmentalist of the Year Award in recognition for her role in launching The Journey To Sustainable Luxury, in partnership with Eco-Age at the Bravo Business Awards.

Caroline Scheufele is presented by Her Excellency, The First Lady of Columbia, with the United Nation’s Fashion 4 Development Award in recognition of her role in launching The ‘Journey To Sustainable Luxury’.

Chopard deepens its commitment to the Journey with the support of a new artisanal gold mine in Bolivia. The luxury watch and jewellery company also launches new pieces for the Green Carpet Collection of High Jewellery and another Fairmined Watch, the L.U.C XPS Fairmined.

Chopard launches its first diffusion jewellery in Fairmined gold. Inspired by the design of the famous Palme d’Or awarded in Cannes, the Palme Verte collection is crafted in Fairmined 18ct yellow gold.

Caroline Scheufele and Marion Cotillard combine their creativity and their commitment to sustainable luxury through the Green Carpet Collection for which the Oscar award-winning actress designed a one-of-a-kind jewellery piece. This creation introduces a new material in the Green Carpet Collection:

The two co-operative mines – one in Bolivia and the other in Colombia - have achieved Fairmined certification following Chopard’s support in the last two years. Chopard has pledged to buy 100% of the Fairmined gold the mines produce.

Chopard continues to lead the jewellery industry with the announcement of a partnership with Swiss refiner, Precinox,  to establish the world’s first secure commercial export route for Fairmined gold from Bolivia to Europe.

Chopard announces its new partnership with Gemfields and unveils a capsule collection of Green Carpet High Jewellery featuring responsibly sourced emeralds for the very first time.

Julianne Moore debuts the beautiful Green Carpet creations on the famous red carpet. Julianne, who has walked the

Chopard continues to strengthen its relationship with Gemfields as it launches new Green Carpet creations of High Jewellery at the Venice Film Festival 2016. The incredible new pieces feature responsibly sourced emeralds, showcasing the marriage of ethics and aesthetics.

Chopard launches the L.U.C Full Strike, its first minute repeater, crafted in 18ct rose Fairmined gold.

Fiera di Vincenza awards the Maison with «The best brand integrating CSR principles within its supply & production chain» recognition.

Chopard reveals a unique capsule collection in the Green Carpet Collection, the Garden of Kalahari, crafted from an incredible D Flawless diamond from Botswana, responsibly sourced in the mine of Karowe: the Queen of Kalahari, and Fairmined Gold.

Chopard launches new pieces from the Ice Cube collection, a jewellery diffusion line crafted in Fairmined gold.

Charlize Theron wears the Garden of Kalahari collection on the red carpet.

Caroline Scheufele, along with Colin and Livia Firth honoured Chopard’s strategic suppliers who all share the same social and environmental values, with the Chopard GCC Award for Commitment to Sustainability and Social Justice.

Chopard launches its new luxury perfume house as part of the Journey

Chopard is centre stage at the inaugural Green Carpet Fashion Awards, Italia with the beautiful statuettes crafted in Fairmined gold by Chopard, presented to all winners including, Valentino, Prada, Gucci and Armani. 

In light of the escalating Rohingya crisis in Burma, Chopard have taken the decision to cease sourcing Burmese gemstones with immediate effect. 

Chopard joins SBGA in order to further increase its contribution in artisanal gold miners’ improvement initiatives and therefore contribute to a further growth of volumes of responsibly extracted gold.

Chopard announces that by July 2018, Chopard will use 100% responsibly sourced gold in all jewelry and watches and unveil an official commitment to the UN Global Goals.