Legacy of Products

1860

Foundation date of Chopard 

1888

After having lost his mother (1881) and then his father (1888), Karl Scheufele I was placed in an orphanage in Pforzheim. The young Scheufele was 11 years old and already having to face some of the hard realities of life. The bereft child grew up keen to share his own social ascension with others.

1890

Karl Scheufele I began an apprenticeship program specifically intended to help sell the jewelry pieces created by his fellow orphans. Only 20 years old, he embarked on his first commercial trip across Europe and his quick success as a “commercial entrepreneur” showed him the importance of each[...] individual contribution for the sake of a common goal. read less read more

1920

Despite the fact that his business is still at its début, Karl Scheufele I wants to support artists and jewellers and dedicates himself to the cause of the Association of Arts & Craftsmanship of Pforzheim. During several years he contributes to this noble cause though giving his time and financial[...] support to allow collective expositions of young talents of his native town.  read less read more

1945

Heavy bombardments over Pforzheim forced the Scheufele family to leave the town by means of a railway tunnel, which led them to a small suburban village. The village was the home place of one of the Scheufele manufacture workers who gave them refuge.

1963

Paul-Andre Chopard and Karl Scheufele III sealed the passing deal. At the time, Chopard had five employees and all of them stayed with the company. For the young Karl Scheufele II, keeping these employees and their know-how was a must – the legacy continues. 

1975

The new production site in Meyrin opened its doors. The dream of the dynasty founder became a reality – not only did Chopard manufacture fine watches and jewelry masterpieces, but also began producing its own alloys. Even then, the importance of controlling every stage of production and procurement[...] was clear. read less read more

1978

Chopard sought to increase its vertical integration through its own foundry workshop, the only way to know the exact provenance of the gold used to produce its creations.

1980

The Scheufele family, who wished to perpetuate the watchmaking and jewelry-making professions, created the first apprenticeship school in Meyrin, which would be followed by the one in Pforzheim and finally another in Fleurier.

1996

Launch year of the José Carreras watch collection. The first limited editions bore engravings on the case back of various opera houses around the world. This partnership continues through sales of earmarked L.U.C XP watches. 

1999

Partnership with the Prince’s Foundation was founded by the Prince of Wales, dedicated to improving the well-being of others.

2000

Caroline Scheufele and Sir Elton John met at the Cannes Film Festival and discovered their shared determination to devote their talent and energy to fight against AIDS. A new corporate philanthropic partnership was born.

2001

Ardent advocates of nature and passionate enthusiasts of the alpine region, the Scheufele family supported Alp Action which focused on revitalizing the Rohr Natural Reserve, one of the rare valleys in Switzerland to have remained in its natural state.

2008

Chopard’s efforts in apprenticeship were recognized by the State of Geneva through the “Best Training Company” prize in the category of “Applied Arts”.

2010

On the eve of its 150th anniversary, the Maison entered into a three-year partnership with the WWF on the "Tigers Alive Initiative", a conservation project aimed at saving tigers from extinction.

2010

Chopard decided to join forces with its industry pears to promote responsible business practices and became a member of the Responsible Jewellery Council (RJC), a non-governmental organization promoting responsible business conduct from the mine to the shop window.

2012

The Maison signed the PSA (Protection Suisse des Animaux) declaration, renouncing the use of all types of exotic leather (galuchat, lizards, pythons, snakes, etc.). Since then, Chopard has placed an embargo on the use of these skins.

Cannes 2013

Chopard unveiled 'The Journey to Sustainable Luxury', a commitment to a multi-year program to improve the environment and the lives of those at the very beginning of the supply chain, who are so often forgotten. The first step was a commitment to support artisanal mines through its partnership with[...] ARM. It then unveiled the first Green Collection creations, a delicate cuff bracelet and matching earrings set in Fairmined gold and using diamonds from RJC-certified suppliers. French actress Marion Cotillard wore this exquisite jewelry on the red carpet. read less read more

2013

Chopard inaugurated Fleurier Ebauches – the largest building to be renovated under the Minergie eco-friendly construction standards in the Canton of Neuchâtel.

2013

Chopard entered into a collaboration with the Alliance for Responsible Mining (ARM), a South-American mining NGO aimed at transforming the lives of artisanal gold miners by providing social welfare, education and training, while protecting the natural resources and wildlife habitats on which they[...] depend. read less read more

2014

Caroline Scheufele, Co-President of Chopard, was awarded “The environmentalist of the year” title by the Latin Trade Group, and presented with the United Nations’s Fashion 4 Development Award.

Golden Globes 2014

Cate Blanchett won the Golden Globe for Best Actress, wearing the most exquisite handcrafted earrings set with diamonds from RJC-certified suppliers and set in Fairmined Gold.

Baselworld 2014

Chopard launched a world first: an Haute Horlogerie watch made of Fairmined gold, the L.U.C Tourbillon QF Fairmined.

Cannes 2014

Chopard crafted the Palme d’Or in Fairmined gold, representing another world first, this time for the film industry.

November 2014, Miami

Livia Firth presented Caroline Scheufele with the "Environmentalist of the Year Award" in recognition of her role in launching "The Journey To Sustainable Luxury", in partnership with Eco-Age at the Bravo Business Awards.

November 2014, New York

Her Excellency, The First Lady of Columbia, presented Caroline Scheufele with the "United Nation’s Fashion 4 Development Award" in recognition of her role in launching "The Journey To Sustainable Luxury".

Baselworld 2015

Chopard furthered its commitment to the Journey by supporting a new artisanal gold mine in Bolivia. The luxury watch and jewelry company also launched new High Jewelry pieces for the Green Carpet Collection and another Fairmined Watch, the L.U.C XPS Fairmined.

Cannes 2015

Chopard launched its first diffusion jewelry in Fairmined gold. Inspired by the design of the famous Palme d’Or awarded in Cannes, the Palme Verte collection was crafted in Fairmined 18-K yellow gold.

Cannes 2015

Caroline Scheufele and Marion Cotillard combined their creativity and their commitment to sustainable luxury through the Green Carpet Collection for which the Oscar award-winning actress designed a one-of-a-kind jewelry piece. This creation introduced a new material into the Green Carpet[...] Collection: the first traceable and sustainably-sourced opals from the family-owned Aurora mine, in remote Australia. read less read more

September 2015

The two co-operative mines – one in Bolivia and the other in Colombia - achieved Fairmined certification thanks to Chopard’s support over the previous two years. Chopard pledged to buy 100% of the Fairmined gold produced in the mines.

September 2015

Chopard continued to lead the jewelry industry with the announcement of a partnership with Swiss refiner, Precinox, to establish the world’s first secure commercial export route for Fairmined gold from Bolivia to Europe.

Cannes 2016

Chopard announced its new partnership with Gemfields and unveiled a capsule collection of Green Carpet High Jewelry featuring responsibly-sourced emeralds for the very first time. Julianne Moore debuted the beautiful Green Carpet creations on the famous red carpet. Julianne, who has walked the[...] Green Carpet Challenge before, wore the incredible statement earrings along with a ring, both crafted in Fairmine-certified gold and featuring the validated emeralds from Gemfields and diamonds sourced from the IGC group, which is certified by the RJC Code of Practices. read less read more

Venice 2016

Chopard continued to strengthen its relationship with Gemfields by launching new High Jewelry Green Carpet creations at the Venice Film Festival 2016. The incredible new pieces feature responsibly-sourced emeralds, showcasing the coming together of ethics and esthetics.

November 2016

Chopard launched the L.U.C Full Strike, its first minute repeater, crafted in 18-K rose Fairmined gold.

2017

Fiera di Vincenza awarded the Maison with "The best brand integrating CSR principles within its supply & production chain" recognition.

January 2017

Chopard revealed a unique capsule collection in the Green Carpet Collection, the Garden of Kalahari, crafted from an incredible D Flawless diamond from Botswana, responsibly sourced in the mine of Karowe: the Queen of Kalahari, and Fairmined Gold.

Baselworld 2017

Chopard launched new pieces from the Ice Cube collection, a new jewelry diffusion line crafted in Fairmined gold.

Cannes and Oscars 2017

Charlize Theron wore the Garden of Kalahari collection on the red carpet.

Cannes 2017

Caroline Scheufele, along with Colin and Livia Firth, honored Chopard’s strategic suppliers, who all share the same social and environmental values, with the Chopard GCC Award for Commitment to Sustainability and Social Justice. Chopard launched its new luxury perfume house as part of the Journey[...] to Sustainable Luxury. read less read more

Milan Fashion week 2017

Chopard took center stage at the inaugural Green Carpet Fashion Awards Italia with the beautiful statuettes crafted in Fairmined gold by Chopard, presented to all winners including, Valentino, Prada, Gucci and Armani. 

October 2017

In light of the escalating Rohingya crisis in Burma, Chopard made the decision to cease sourcing Burmese gemstones with immediate effect. 

November 2017

Chopard joined SBGA in order to further increase its contribution to artisanal gold miners’ improvement initiatives and therefore contribute to greater growth of volumes of responsibly-extracted gold.

Baselworld 2018

Chopard announced that by July 2018, it will use 100% responsibly-sourced gold in all its jewelry and watches and measure impact against UN Global Goals for sustainable development.

1860

Foundation date of Chopard 

1890

Karl Scheufele I began an apprenticeship program specifically intended to help sell the jewelry pieces created by his fellow orphans. Only 20 years old, he embarked on his first commercial trip across Europe and his quick success as a “commercial entrepreneur” showed him the importance of each[...] individual contribution for the sake of a common goal. read less read more

1945

Heavy bombardments over Pforzheim forced the Scheufele family to leave the town by means of a railway tunnel, which led them to a small suburban village. The village was the home place of one of the Scheufele manufacture workers who gave them refuge.

1975

The new production site in Meyrin opened its doors. The dream of the dynasty founder became a reality – not only did Chopard manufacture fine watches and jewelry masterpieces, but also began producing its own alloys. Even then, the importance of controlling every stage of production and procurement[...] was clear. read less read more

1980

The Scheufele family, who wished to perpetuate the watchmaking and jewelry-making professions, created the first apprenticeship school in Meyrin, which would be followed by the one in Pforzheim and finally another in Fleurier.

1999

Partnership with the Prince’s Foundation was founded by the Prince of Wales, dedicated to improving the well-being of others.

2001

Ardent advocates of nature and passionate enthusiasts of the alpine region, the Scheufele family supported Alp Action which focused on revitalizing the Rohr Natural Reserve, one of the rare valleys in Switzerland to have remained in its natural state.

2010

On the eve of its 150th anniversary, the Maison entered into a three-year partnership with the WWF on the "Tigers Alive Initiative", a conservation project aimed at saving tigers from extinction.

2012

The Maison signed the PSA (Protection Suisse des Animaux) declaration, renouncing the use of all types of exotic leather (galuchat, lizards, pythons, snakes, etc.). Since then, Chopard has placed an embargo on the use of these skins.

2013

Chopard inaugurated Fleurier Ebauches – the largest building to be renovated under the Minergie eco-friendly construction standards in the Canton of Neuchâtel.

2014

Caroline Scheufele, Co-President of Chopard, was awarded “The environmentalist of the year” title by the Latin Trade Group, and presented with the United Nations’s Fashion 4 Development Award.

Baselworld 2014

Chopard launched a world first: an Haute Horlogerie watch made of Fairmined gold, the L.U.C Tourbillon QF Fairmined.

November 2014, Miami

Livia Firth presented Caroline Scheufele with the "Environmentalist of the Year Award" in recognition of her role in launching "The Journey To Sustainable Luxury", in partnership with Eco-Age at the Bravo Business Awards.

Baselworld 2015

Chopard furthered its commitment to the Journey by supporting a new artisanal gold mine in Bolivia. The luxury watch and jewelry company also launched new High Jewelry pieces for the Green Carpet Collection and another Fairmined Watch, the L.U.C XPS Fairmined.

Cannes 2015

Caroline Scheufele and Marion Cotillard combined their creativity and their commitment to sustainable luxury through the Green Carpet Collection for which the Oscar award-winning actress designed a one-of-a-kind jewelry piece. This creation introduced a new material into the Green Carpet[...] Collection: the first traceable and sustainably-sourced opals from the family-owned Aurora mine, in remote Australia. read less read more

September 2015

Chopard continued to lead the jewelry industry with the announcement of a partnership with Swiss refiner, Precinox, to establish the world’s first secure commercial export route for Fairmined gold from Bolivia to Europe.

Venice 2016

Chopard continued to strengthen its relationship with Gemfields by launching new High Jewelry Green Carpet creations at the Venice Film Festival 2016. The incredible new pieces feature responsibly-sourced emeralds, showcasing the coming together of ethics and esthetics.

2017

Fiera di Vincenza awarded the Maison with "The best brand integrating CSR principles within its supply & production chain" recognition.

Baselworld 2017

Chopard launched new pieces from the Ice Cube collection, a new jewelry diffusion line crafted in Fairmined gold.

Cannes 2017

Caroline Scheufele, along with Colin and Livia Firth, honored Chopard’s strategic suppliers, who all share the same social and environmental values, with the Chopard GCC Award for Commitment to Sustainability and Social Justice. Chopard launched its new luxury perfume house as part of the Journey[...] to Sustainable Luxury. read less read more

October 2017

In light of the escalating Rohingya crisis in Burma, Chopard made the decision to cease sourcing Burmese gemstones with immediate effect. 

Baselworld 2018

Chopard announced that by July 2018, it will use 100% responsibly-sourced gold in all its jewelry and watches and measure impact against UN Global Goals for sustainable development.

Legacy of Products

1888

After having lost his mother (1881) and then his father (1888), Karl Scheufele I was placed in an orphanage in Pforzheim. The young Scheufele was 11 years old and already having to face some of the hard realities of life. The bereft child grew up keen to share his own social ascension with others.

1920

Despite the fact that his business is still at its début, Karl Scheufele I wants to support artists and jewellers and dedicates himself to the cause of the Association of Arts & Craftsmanship of Pforzheim. During several years he contributes to this noble cause though giving his time and financial[...] support to allow collective expositions of young talents of his native town.  read less read more

1963

Paul-Andre Chopard and Karl Scheufele III sealed the passing deal. At the time, Chopard had five employees and all of them stayed with the company. For the young Karl Scheufele II, keeping these employees and their know-how was a must – the legacy continues. 

1978

Chopard sought to increase its vertical integration through its own foundry workshop, the only way to know the exact provenance of the gold used to produce its creations.

1996

Launch year of the José Carreras watch collection. The first limited editions bore engravings on the case back of various opera houses around the world. This partnership continues through sales of earmarked L.U.C XP watches. 

2000

Caroline Scheufele and Sir Elton John met at the Cannes Film Festival and discovered their shared determination to devote their talent and energy to fight against AIDS. A new corporate philanthropic partnership was born.

2008

Chopard’s efforts in apprenticeship were recognized by the State of Geneva through the “Best Training Company” prize in the category of “Applied Arts”.

2010

Chopard decided to join forces with its industry pears to promote responsible business practices and became a member of the Responsible Jewellery Council (RJC), a non-governmental organization promoting responsible business conduct from the mine to the shop window.

Cannes 2013

Chopard unveiled 'The Journey to Sustainable Luxury', a commitment to a multi-year program to improve the environment and the lives of those at the very beginning of the supply chain, who are so often forgotten. The first step was a commitment to support artisanal mines through its partnership with[...] ARM. It then unveiled the first Green Collection creations, a delicate cuff bracelet and matching earrings set in Fairmined gold and using diamonds from RJC-certified suppliers. French actress Marion Cotillard wore this exquisite jewelry on the red carpet. read less read more

2013

Chopard entered into a collaboration with the Alliance for Responsible Mining (ARM), a South-American mining NGO aimed at transforming the lives of artisanal gold miners by providing social welfare, education and training, while protecting the natural resources and wildlife habitats on which they[...] depend. read less read more

Golden Globes 2014

Cate Blanchett won the Golden Globe for Best Actress, wearing the most exquisite handcrafted earrings set with diamonds from RJC-certified suppliers and set in Fairmined Gold.

Cannes 2014

Chopard crafted the Palme d’Or in Fairmined gold, representing another world first, this time for the film industry.

November 2014, New York

Her Excellency, The First Lady of Columbia, presented Caroline Scheufele with the "United Nation’s Fashion 4 Development Award" in recognition of her role in launching "The Journey To Sustainable Luxury".

Cannes 2015

Chopard launched its first diffusion jewelry in Fairmined gold. Inspired by the design of the famous Palme d’Or awarded in Cannes, the Palme Verte collection was crafted in Fairmined 18-K yellow gold.

September 2015

The two co-operative mines – one in Bolivia and the other in Colombia - achieved Fairmined certification thanks to Chopard’s support over the previous two years. Chopard pledged to buy 100% of the Fairmined gold produced in the mines.

Cannes 2016

Chopard announced its new partnership with Gemfields and unveiled a capsule collection of Green Carpet High Jewelry featuring responsibly-sourced emeralds for the very first time. Julianne Moore debuted the beautiful Green Carpet creations on the famous red carpet. Julianne, who has walked the[...] Green Carpet Challenge before, wore the incredible statement earrings along with a ring, both crafted in Fairmine-certified gold and featuring the validated emeralds from Gemfields and diamonds sourced from the IGC group, which is certified by the RJC Code of Practices. read less read more

November 2016

Chopard launched the L.U.C Full Strike, its first minute repeater, crafted in 18-K rose Fairmined gold.

January 2017

Chopard revealed a unique capsule collection in the Green Carpet Collection, the Garden of Kalahari, crafted from an incredible D Flawless diamond from Botswana, responsibly sourced in the mine of Karowe: the Queen of Kalahari, and Fairmined Gold.

Cannes and Oscars 2017

Charlize Theron wore the Garden of Kalahari collection on the red carpet.

Milan Fashion week 2017

Chopard took center stage at the inaugural Green Carpet Fashion Awards Italia with the beautiful statuettes crafted in Fairmined gold by Chopard, presented to all winners including, Valentino, Prada, Gucci and Armani. 

November 2017

Chopard joined SBGA in order to further increase its contribution to artisanal gold miners’ improvement initiatives and therefore contribute to greater growth of volumes of responsibly-extracted gold.