The choice of a Happy Hearts jewelry creation is that of a Big-Hearted woman, an everyday heroine who sees in the commitments of the Maison Chopard an echo of her own generosity. She finds true consistency with her own value system in Happy Hearts creations, bound up with this generosity and concern for others. Talisman jewels accompanying these heroines in their daily lives as well as amid the radiance of glittering evenings.
For more than 30 years, the hearts of Chopard and Mille Miglia have been beating as one, echoing a shared love of fine mechanics and performance born of the personal passion for classic cars nurtured by Chopard Co-President Karl-Friedrich Scheufele. He is both a discerning connoisseur of collector’s cars and an accomplished driver. The indivisible ties, first established in 1988, inspired an eponymous watch collection dedicated to racing in style - the Mille Miglia watches. The prestigious annual endurance rally sees more than 400 historical cars covering an enchanting one thousand-mile route from Brescia to Rome and back.
Since 1998, Chopard has formed a glittering duo with the Cannes International Film Festival for which it is an official partner. In addition to crafting the legendary Palme d’or and all the trophies to be distributed at the closing prize-giving ceremony, in its workshops, and adorning the stars for the traditional “Montée des Marches” ritual thanks to the magnificent Red Carpet Collection, the Maison also awards rising talents with the Trophée Chopard and organizes unforgettable annual parties.
If Chopard is a big-hearted Maison, this is because it has forged a deeply inclusive and sustainable vision of luxury, in time and space. Since July 2018, Chopard has been using 100% ethical gold in the production of all its watches and jewellery.